Brand Tone

Authentic, Passionate, Rebellious, Independent, Artistic, Expressive, Down-to-Earth, Welcoming, Informative

Brand Values

• •Respect for Nature & Terroir
• •Authenticity & Purity
• •Family & Legacy
• •Innovation & Freedom
• •Quality & Craftsmanship
• •Sharing & Community

Best Practices

• •Embrace Storytelling: Focus on the narrative of the family, the history of the domaine, the unique terroir, and the philosophy behind their biodynamic and natural approach. Use anecdotes and personal touches.
• •Use Evocative & Sensory Language: Describe the wines and the winemaking process in a way that appeals to the senses, highlighting 'elegance,' 'complexity,' 'freshness,' 'purity,' and the 'characterful fruit.'
• •Maintain an Authentic & Passionate Voice: Let the genuine love for the land and the craft shine through. Avoid overly corporate or technical jargon. Use terms like 'heart,' 'soul,' 'passion,' and 'respect.'
• •Highlight 'Natural' and 'Artisanal' Aspects: Consistently refer to biodynamic practices, organic certification, minimal intervention, native yeasts, and low/no sulfites, as these are core to the brand's identity and appeal to their target audience.
• •Reflect the 'Independent Spirit': Don't be afraid to mention their decision to leave the AOP as a point of pride, showcasing their commitment to quality and freedom over rigid rules. Frame it as a dedication to achieving the truest expression of their wine.

Social Perception

Pioneering, Respected, High-Quality, Distinctive Wines, Authentic, Natural, Family-Oriented, Passionate, Innovative, Eclectic, Artistic Connection

Copy Examples

• •Domaine Milan: Wine as Nature Intended. Unfiltered Life, Unforgettable Flavors. From our sun-drenched Provencal vines to your glass, every bottle of Domaine Milan tells a story of the earth. We listen to the land, work by hand, and let nature guide our biodynamic approach. Taste the difference passion makes. #NaturalWine #Provence #FamilyCrafted
• •Beyond the Appellation: The Freedom to Create True Character. We chose our own path, stepping away from convention to capture the pure essence of our unique terroir. At Domaine Milan, it's about crafting wines with soul, wines that are alive, expressive, and truly individual. Discover the spirit of rebellion in every sip. #VinDeFrance #Biodynamic #ArtisanWine
• •Meet the Milans: Three Generations, One Passion for Living Wine. For us, winemaking is a family affair, a legacy of respect for the soil passed down through generations. Join Théophile and the Milan family as we continue to innovate, crafting natural wines that speak of Provence's heart. It’s more than wine, it’s our life. [Image of the family in the vineyard]. #DomaineMilan #FamilyWinery #SaintRemyDeProvence
• •Uncork Authenticity: Low Intervention, Maximum Expression. We believe great wine is grown, not made. That's why we embrace native yeasts, minimal sulfites, and let our carefully tended grapes shine. Experience the vibrant purity and 'gregarious' character of Domaine Milan wines – a true taste of the Alpilles. #LowSulfiteWine #OrganicWine #TerroirDriven
• •From Our Soil to Your Soul: The Art of Biodynamic Winemaking. At Domaine Milan, we partner with nature. Horse-plowed vineyards, biodiversity, and a deep understanding of our land's rhythms result in wines that are not just delicious, but alive with energy. 'Making wine is not a technique, it is an accompaniment of what the vineyard gives us.' #BiodynamicViticulture #ProvenceWine #HenriMilanLegacy