Brand Tone

elegant, passionate, reverent, descriptive, evocative, sophisticated, confident, authentic, emphasizing Provençal art of living and the brand's story.

Brand Values

• •Excellence and Quality
• •Nature and Sustainability
• •Authenticity and Heritage
• •Art de Vivre (The Art of Living)

Best Practices

• •Lead with Passion, Follow with Prestige: Start with the emotional story—the founders' dream, the connection to nature. Then, support it with markers of quality like the AOP certification, organic status, and awards to build trust and justify the premium positioning.
• •Use Evocative, Sensory Language: Use words that appeal to sight, smell, and taste. Phrases like "sun-soaked hills," "nectar with unique aromas," and "notes of green apple" are more powerful than simple descriptions.
• •Emphasize "The Art of Living": Always frame the product within the larger context of the "Provençal art of living." The olive oil is a key to unlocking an experience of elegance, conviviality, and natural beauty.
• •Maintain a Tone of Reverent Elegance: The copy should always feel refined and respectful of the product, the land, and the customer. Avoid slang, overly casual language, or aggressive sales tactics. The tone is one of confident, quiet luxury.
• •Tell the Whole Story: Consistently integrate the different facets of the brand—the olive oil production, the event venue, and the vacation rentals. This creates a holistic and aspirational brand world that customers can engage with on multiple levels. Cross-promote the boutique and the estate in product communications.

Social Perception

overwhelmingly positive, perceived as fast and serious, high satisfaction, featured on luxury/wedding sites, positioned as premium, authentic, beautiful, and deeply connected to Provence.

Copy Examples

• •The Soul of Provence, Bottled. From the sun-drenched groves of the Alpilles to your table. Our organic olive oil is more than a taste; it's an experience. Discover the pure, award-winning flavor of Domaine Jòlibois. Shop the collection via the link in our bio.
• •Don't Just Dress Your Salad. Adorn It. There's olive oil, and then there's the 'Green Gold' of Provence. Crafted with passion from organically grown olives in the Vallée des Baux-de-Provence, our oil elevates every dish from simple to sublime. Taste the difference dedication makes. Learn More and Get 10% Off Your First Order.
• •A Dream of Provence, Restored to Life. We took on 240 hectares of abandoned groves with a single mission: to create an exceptional organic olive oil that honors the land. This is the story of Domaine Jòlibois—a testament to passion, nature, and the art of living. Read Our Story.
• •Intense. Herbaceous. Unforgettable. Experience the vibrant heart of our harvest. With powerful notes of fresh-cut grass and green almond, our AOP Fruity Green olive oil is a bold statement of Provençal terroir. Perfect for connoisseurs seeking to bring a touch of intensity and elegance to their finest dishes. Add to Cart.
• •Where Serenity and Nature Reign Supreme. Domaine Jòlibois is more than our home; it's a sanctuary. A place where Bonelli's eagles soar over ancient olive trees and every bottle tells a story of the land. We invite you to experience this Provençal art of living, from our oils to a stay at our villa. Explore the Estate.