Brand Tone

Elegant, Heritage-Focused, Authentic, Passionate, Quality-Driven, Respectful, Informative, Modernizing

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Family
• •Authenticity & Lebanese Identity
• •Passion for the Land (Terroir)
• •Sustainability & Natural Approach
• •Innovation Rooted in Tradition

Best Practices

• •Anchor in Heritage: Always weave the founding date (1868), the legacy of François-Eugène Brun, and the generational continuity into storytelling. This reinforces authenticity and established expertise.
• •Emphasize Terroir and Origin: Consistently highlight the Bekaa Valley, its unique high-altitude climate, and its impact on the distinct character of the wines and spirits. This connects the products to their specific, valued origin.
• •Showcase Family & Passion: Use language that reflects the personal commitment and passion of the Issa family and the winemaking team. This adds warmth and genuineness to the elegant tone.
• •Balance Tradition with Modernity: While tradition is core, subtly introduce elements of current innovation, sustainability efforts, and the dynamism of the young team to show relevance and forward momentum.
• •Maintain Elegant and Evocative Language: Use descriptive, refined language that appeals to the senses and conveys the quality and premium nature of the products, avoiding overly casual or slang terms. Focus on words like "legacy," "heritage," "crafted," "authentic," "terroir," "passion."

Social Perception

Respected, Established, High-Quality Producer, Authentic Lebanese Brand, Good Value, Resilient, Forward-Looking, Internationally Recognized

Copy Examples

• •Headline (Website/Ad): Domaine des Tourelles: Crafting Lebanon's Legacy in Every Bottle Since 1868. Body: Journey with us through the sun-drenched Bekaa Valley, where tradition meets passion. For over 150 years, Domaine des Tourelles has been a testament to the rich tapestry of Lebanese winemaking. Taste the heritage.
• •Social Media Post (Instagram - with a picture of old vines): Whispers of time. Our ancient vines in the Bekaa Valley have stories to tell, nurtured by generations and the unique Lebanese terroir. Discover the soul of our Vieilles Vignes collection. #DomaineDesTourelles #LebaneseWine #BekaaValley #OldVines #Heritage
• •Product Description (Arak Brun): Arak Brun: The Spirit of Lebanon. Crafted with passion since our founding, our iconic Arak Brun is a tribute to time-honored traditions and the finest anise. Experience the authentic taste that has defined celebrations for generations.
• •About Us Snippet (Brochure): From the vision of François-Eugène Brun in 1868 to the dedicated stewardship of the Issa family today, Domaine des Tourelles embodies a continuous love story with Lebanon and its bountiful land. We invite you to explore our wines and spirits, each a reflection of our enduring commitment to quality and authenticity.
• •Email Subject Line (Newsletter): Uncork 150+ Years of Lebanese Winemaking Excellence with Domaine des Tourelles. Preview Text: Explore our latest vintages, rooted in history, crafted for today.