Brand Tone

Caring, trustworthy, friendly, reassuring, professional yet compassionate, and informal on social media while more informative on the website.

Brand Values

• •Animal Welfare
• •Transparency
• •Cleanliness and Safety
• •Peace of Mind
• •Professionalism

Best Practices

• •Prioritize Visual Storytelling: Continue to let high-quality photos and videos of happy pets be the primary voice of the brand. This is the most authentic and powerful content.
• •Maintain a Pet-First Language: In all copy, from social media captions to website text, always frame the services around the benefit to the animal (e.g., "a comfortable room for your cat," "a fun-filled day for your dog").
• •Amplify Customer Voices: Actively encourage happy customers to leave reviews on Facebook or Google. Regularly share positive testimonials (with permission) to build social proof.
• •Engage with Empathy and Warmth: Continue responding to all comments and inquiries in the established friendly and caring tone. This reinforces the brand's personality and builds community.
• •Be Transparent in All Communication: Whether posting about a holiday schedule or explaining a service, be clear, direct, and professional. This builds on the foundational value of trust that the brand has successfully established.

Social Perception

Domainedecavel is perceived as reliable, loving, and high-quality. Customers view it as a 'Home Away From Home' for their pets, highlighting the genuine care provided and the clean facilities.

Copy Examples

• •Your Pet's Favourite Holiday Destination. Professional boarding and grooming where safety, fun, and compassionate care come first.
• •Planning your getaway? Your best friend deserves one too! At Domainedecavel, we offer spacious play parks, cozy rooms, and all the cuddles they need. See why pet owners across the region trust us. Book their stay today!
• •That Friday feeling! ☀️ Rambo is having the best time in our secure park today. We believe every day should be this fun. #DogBoarding #PetKennel #HappyDog #Domainedecavel
• •Subject: Treat Your Pet to a Spa Day! ✨ Did you know Domainedecavel offers professional grooming? From a refreshing bath to a stylish trim, our gentle groomers will have your pet looking and feeling their best. Add a grooming session to their next stay!
• •Words like these mean the world to us! ❤️ Thank you, Marie, for trusting us with the wonderful Luna. Our greatest reward is a happy pet and a happy owner. #CustomerLove #PetCare #DogKennel