Tono de Marca

Passionate, approachable, and knowledgeable, with an undercurrent of artisanal pride and a friendly, community-oriented voice.

Valores de Marca

• •Quality and Craftsmanship
• •Community Focus
• •Seasonality and Natural Ingredients
• •Authenticity and Passion
• •Specialization and Niche Expertise

Mejores Prácticas

• •Lead with Passion: Always let the genuine love for the craft of brewing shine through. Use descriptive, sensory language that conveys excitement about the ingredients and the process.
• •Emphasize the 'Why': Connect your products back to your core values. Talk about the seasonal ingredients, the time-intensive aging process, or the local fruit supplier. This reinforces the brand's commitment to quality and authenticity.
• •Speak Like a Knowledgeable Friend: Share details about the beer (e.g., "Brettanomyces yeast culture," "kettle sour") but explain what that means for the flavor in an approachable way ("producing an array of tropical fruit flavours," "a refreshing hit of citrus"). Avoid being overly technical or exclusive.
• •Celebrate Your Community: Regularly mention and tag local partners, stockists, and fellow breweries. Position the brand as an active and supportive member of the Reading beer scene, not just a standalone business.
• •Be Transparent and Authentic: Share the realities of being a small, family-run brewery. Behind-the-scenes content, talking about the challenges, and celebrating the milestones helps build a strong, relatable connection with your audience.

Percepción Social

Dolphin Brewery is perceived very positively by the public and its peers, who praise the high quality and unique character of their beers, especially their sours. They are seen as an exciting, innovative, collaborative, and skilled force in the local beer scene, respected for their dedication and uncompromising approach to flavor.

Ejemplos de Copy

• •Meet 'Solitaire,' our new Raspberry Sour! We’ve patiently conditioned this batch on heaps of juicy, late-summer raspberries. The result is a vibrant, jammy, and refreshingly tart beer that tastes like the season in a glass. Available now on our webstore for local delivery. Link in bio! #DolphinBrewery #ReadingBeer #SourBeer #CraftBeer #SeasonalBeer
• •Brewed by the Seasons. Inspired by Nature. We forage and source the best local fruits to create beers with a true sense of time and place. Discover our latest creations.
• •What a weekend at StageCraft Festival! A massive thank you to everyone who came down to South Street Arts Centre and shared a beer with us. It was fantastic to pour alongside our friends at Siren Craft Brew, Double-Barrelled and Phantom Brewing Co. Reading, your support for local beer is amazing! Until next time. #StageCraft2025 #ReadingBeerCommunity #CraftBeerFamily
• •Silhouette: Aged & Characterful. This is a beer we never rush. After spending 20 months developing in the tank and on juicy blackcurrants, this complex sour ale reveals notes of dark berries, a subtle spice, and a pleasing dryness. A deep, structured beer to be savored. 750ml Bottle. Vegan.
• •It’s brew day! Andy is in his happy place, working on a new mixed-fermentation Saison. The garage smells incredible. Can't wait to share this one with you all in a few months. #BreweryLife #PassionProject #SmallBatchBeer #Reading