Brand Tone

The brand's tone is youthful, aspirational, and focused on self-expression. It's friendly and encouraging, using phrases like, "Come feel pretty with me!" and "Be your own kind of beautiful." The language is direct and celebratory, aiming to empower customers to enhance their look and feel more confident. The connection to the "dolly" aesthetic adds a playful and trendy dimension.

Brand Values

• •Self-Expression and Individuality
• •Confidence and Empowerment
• •Quality and Safety
• •Aesthetic Beauty

Best Practices

• •Embrace Youthful Language: Use positive, energetic, and slightly playful language. Incorporate emojis where appropriate, especially on social media, to maintain a friendly and approachable tone.
• •Focus on Transformation and Confidence: Frame the products not just as accessories, but as tools for self-expression and confidence-building. Use empowering language that encourages customers to define their own beauty.
• •Highlight Quality and Safety: In product descriptions and FAQ sections, consistently mention safety certifications (like FDA approval) and high-quality materials to build and maintain trust with consumers.
• •Engage with the Community: Actively encourage user-generated content by using a consistent hashtag (#DollyBlink) and featuring customer photos. This reinforces the brand's community-focused and trendy perception.
• •Stay True to the "Dolly" Aesthetic: Continuously reference the core "dolly-eyed" look in your marketing. Use descriptive words like "enlarging," "vibrant," and "captivating" to appeal to the target audience's specific aesthetic goals.

Social Perception

Dolly Blink is perceived as a niche brand catering to a specific beauty subculture fascinated with "dolly" and anime aesthetics. The social media trend associated with its name amplifies its relevance within this community. Customers in this market are well-informed and prioritize product quality, comfort, and visual impact. The brand is seen as a tool for achieving a desirable and popular look, particularly among those interested in East Asian beauty trends.

Copy Examples

• •Your eyes, but with a touch of magic. Our new Natural Collection enhances your unique beauty, giving you that 'lit from within' glow. Effortless, comfortable, and stunningly you. Discover your new favorite accessory.
• •Transform into your character. Our Cosplay lenses deliver vibrant color and a dramatic, enlarging effect to bring your vision to life. Don't just play the part—become it. Shop the collection and steal the show.
• •We're obsessed! 😍 @[username] is a total vision in our 'Crystal Blue' lenses. Tag us in your #DollyBlink look for a chance to be featured and show off your unique style. #BeYourOwnBeautiful
• •Ready for a refresh? ✨ For a limited time, get 20% off all lenses and lashes! It’s the perfect time to try a new color or stock up on your signature look. Because when you look good, you feel unstoppable. Don't wait, your new look is just a blink away.
• •The perfect finish to your Dolly look. Our all-natural skincare is handmade with love and positive energy to soothe and refresh. Cleanse, glow, and feel flawless. Shop our skincare essentials.