Brand Tone

glamorous, trendy, friendly, and aspirational

Brand Values

• •Quality Service & Experience
• •Transformation & Empowerment
• •Trend-Consciousness
• •Customer Satisfaction
• •Growth & Resilience
• •Community & Team Spirit

Best Practices

• •Always address the audience with the brand's signature friendly and slightly playful terms like "Doll" or "Dolls" to maintain a familiar and welcoming feel.
• •Consistently use words that evoke a sense of beauty, confidence, and a glamorous transformation in all copy.
• •Ensure all communication, from social media posts to service descriptions, carries an enthusiastic and positive tone.
• •Use client testimonials, before & after photos, and behind-the-scenes content to visually reinforce the brand's promise of quality and a fun, pampering experience.
• •While the look is high-glam, the language should remain accessible, friendly, and inviting, ensuring potential clients feel comfortable and welcomed. Use emojis to add personality where appropriate, especially on social media.

Social Perception

Doll HQ is perceived as a high-quality, go-to destination for hair and makeup services in Chester. They are seen as experts in their field, capable of creating glamorous and on-trend looks. Customers feel pampered and well-cared-for by the friendly and talented staff. The salon's stylish decor also contributes to its positive perception. The brand has successfully built a reputation for excellence and is a recognized name in the local beauty scene, even winning national awards.

Copy Examples

• •✨ Get Ready to Unleash Your Inner Doll! ✨ Step into Doll HQ Chester and let our glam squad work their magic. From a stunning new hair colour to flawless makeup for that special occasion, we're here to make you feel like a superstar. Book your transformation today! #DollHQChester #GlamUp
• •Life Isn't Perfect, But Your Hair Can Be! 😉 Dreaming of luscious locks or a chic new cut? Our expert stylists at Doll HQ are masters of transformation. Come in for a pamper session and walk out feeling fabulous. You deserve it, Doll! #ChesterSalon #HairGoals
• •Warning: May Cause Extreme Confidence. 🔥 At Doll HQ, it's more than just makeup, it's an experience. Get dolled up by the best in Chester and get ready to turn heads. Book your appointment and let us sprinkle a little glam on your day! #MakeupChester #DollExperience
• •Your One-Stop Glam Shop in Chester! 💖 From bouncy blow-dries and transformative colour to perfect nails and show-stopping makeup – Doll HQ has got you covered. Our friendly team is ready to make your beauty dreams a reality. What are you waiting for, Doll? #ChesterBeauty #PamperYourself
• •✨ Award-Winning Beauty, Just For You. ✨ Come experience the magic at Doll HQ, voted Best Salon! We're passionate about making you look and feel incredible. Treat yourself to the Doll Experience – book now! #BestSalonChester #DollBeauty