Brand Tone

Professional and Informative, Design-Oriented and Modern, Solution-Focused and Practical, Empowering (DIY)

Brand Values

• •Innovation and Design
• •Quality and Durability
• •Functionality and Space Efficiency
• •Customer Focus/Service
• •Safety
• •Heritage and Expertise

Best Practices

• •Emphasize Space-Saving and Design: Consistently highlight how DOLLE products help maximize space with smart, modern, often Scandinavian-inspired, design. Use terms like 'efficient,' 'compact,' 'minimalist,' 'contemporary.'
• •Focus on Quality Materials and Craftsmanship: Mention specific materials (e.g., 'solid beechwood,' 'powder-coated steel,' 'scratch-resistant treads') to reinforce the value and durability of the products.
• •Be Realistic and Supportive about DIY Installation: Acknowledge that installation requires care and precision. While promoting the DIY aspect, consider offering clear, detailed instructions (perhaps with video links) and readily available customer support. Phrases like 'for the confident DIYer,' or 'two-person assembly recommended for best results' can set realistic expectations.
• •Maintain a Professional and Solution-Oriented Voice: Keep the language clear, concise, and focused on how the product solves a customer's problem (e.g., accessing a loft, improving safety, adding style in a tight space). Avoid overly casual or slang terms.
• •Incorporate Heritage and Trust (Subtly): Briefly allude to DOLLE's long-standing global expertise in staircase and loft ladder manufacturing to build trust and reassure customers of the brand's established presence and commitment to safety and innovation.

Social Perception

Customers generally perceive DOLLE USA products as aesthetically pleasing, innovative space-savers that offer good value for money. They are seen as a good solution for lofts, basements, or areas where traditional stairs won't fit. The Scandinavian design element is well-received.

Copy Examples

• •Headline: Maximize Your Space with Minimalist Design. Body: Introducing the DOLLE [Product Name] modular staircase. Engineered in the best Scandinavian design tradition for elegance and efficiency, it’s the perfect solution for accessing your loft or mezzanine without sacrificing valuable floor space. Quality materials ensure lasting beauty and stability.
• •Headline: Your Loft Access, Reimagined. Body: Don’t let a tight space limit your home’s potential. The DOLLE [Attic Ladder Model] offers robust, easy-to-use access to your attic, blending seamlessly into your ceiling. Smart Danish engineering for everyday convenience.
• •Headline: DIY-Friendly Stairs? Absolutely. Body: Transform your space with a DOLLE [Product Line] staircase. Our kits come with everything you need for a successful installation. While precision is key, our step-by-step guides are designed to empower the confident DIYer to achieve a professional, stylish finish.
• •Headline: Quality You Can Feel, Space You Can Use. Body: Experience the DOLLE difference: solid beechwood treads, durable steel construction, and intelligent design that unlocks new possibilities in your home. Our [Product Name] stairs aren't just functional; they're a lasting upgrade.
• •Headline: Modern Railings, Secure Style. Body: Complement your stairs or balcony with DOLLE's sleek railing systems. Designed for safety and a contemporary aesthetic, our railings provide a secure, elegant boundary without obstructing your view. Easy to install, built to last.