Brand Tone

Fun & Playful, Approachable & Friendly, Empowering & Confident, Value-Oriented & Accessible

Brand Values

• •Empowerment: Helping customers feel confident and beautiful.
• •Affordability: Providing good quality lashes at accessible price points.
• •Quality: Ensuring products are made with quality materials for good looks and durability.
• •Community ("Family" & "Diversity"): Building a supportive and inclusive community ("Tribe of Unicorns") around their brand. They state they are a family-run business.
• •Customer Satisfaction: Offering a money-back guarantee and aiming for responsive customer service.

Best Practices

• •Embrace the "Unicorn" Vibe: Consistently use fun, playful, and slightly magical language. Refer to customers and community members as "Unicorns" or part of the "Tribe of Unicorns."
• •Highlight Empowerment Through Affordability: Always tie the benefit of looking and feeling good (empowerment) back to the accessibility and value (affordability) of the products. Make glamour feel achievable for everyone.
• •Keep it Friendly and Approachable: Use conversational language, emojis where appropriate (especially on social media), and a generally upbeat, encouraging tone. Avoid overly technical or exclusive jargon.
• •Focus on Ease and Fun: Emphasize how easy the products are to use and how enjoyable the experience of creating different looks can be. This reinforces the accessible nature of the brand.
• •Be Authentic and Relatable: Share user-generated content, engage with comments genuinely, and don't be afraid to show the human side of the brand. Acknowledge trends and speak the language of your target audience (makeup enthusiasts, often younger and social media savvy).

Social Perception

Customers seeking value, Trendy and influencer-aware, Mixed on reliability, Historically known for $1 lashes

Copy Examples

• •Instagram Post (Image: Flatlay of colorful lash boxes & cake liners): Unleash your inner unicorn! 🦄✨ Affordable lashes + vibrant liners = your new everyday glam. Who says conquering the world can't be fun (and budget-friendly)? 😉 #DollarLashClub #TribeOfUnicorns #LashGoals #AffordableBeauty
• •Facebook Ad (Video: Quick tutorial showing easy lash application): Stop dreaming about flawless lashes & start wearing them! 😍 Our easy-to-apply falsies give you that 'wow' factor without the fuss (or the hefty price tag!). Join the Tribe of Unicorns and get ready to slay all day! Shop now for lashes from $8! #OneDollarLashClub #EmpowerYourLashes #BeautyOnABudget
• •Email Subject Line for Subscription Box: Your Monthly Dose of Lash Magic Has Arrived, Unicorn! 💖
• •Product Description Snippet (for a bold lash style): Ready to make a statement? These lashes aren't for the faint of heart! Designed for our boldest unicorns, they deliver maximum drama and unbeatable confidence. Go on, give 'em something to talk about. #FearlessLashes #DollarLashClubQuality
• •TikTok Video Caption (User showing off a creative look with cake liners & lashes): Cake liners on point, lashes looking fly! 💁‍♀️ Who needs a filter when you've got your Dollar Lash Club faves? Show us YOUR unicorn creations! #DLCChallenge #MakeupMagic #AffordableGlam