Brand Tone

Approachable and Friendly, Playful and Trendy, Empowering, Value-Oriented

Brand Values

• •Affordability
• •Empowerment
• •Quality (within its price range)
• •Diversity
• •Family
• •Customer Satisfaction
• •Community ("Tribe of Unicorns")
• •Ethical Sourcing/Cruelty-Free

Best Practices

• •Embrace "Approachable Empowerment": Combine friendly, relatable language with messages that make customers feel confident and beautiful. Use "you" and "your" to speak directly to the customer.
• •Keep it Playful and Trendy (where appropriate): Incorporate current slang, emojis (especially on social media), and a lighthearted tone that resonates with a younger, beauty-savvy audience. Stay updated on social media trends.
• •Highlight Value Clearly and Honestly: Continuously emphasize the affordability and quality-for-price aspects without over-promising. Be transparent about what customers receive.
• •Foster Community with "Unicorn" Language: Consistently use terms like "Tribe of Unicorns," "Unicorn," and other community-centric phrasing to reinforce belonging and brand identity.
• •Be Visually Consistent with Verbal Tone: Ensure that the imagery and videos used alongside copy match the playful, empowering, and trendy vibe. The visual and verbal elements should always reinforce each other.

Social Perception

Dollar Lash Club is generally perceived as a brand offering trendy, affordable false eyelashes with a strong community focus. While the value proposition is a major draw, consistency in customer service and shipping are areas where perceptions vary.

Copy Examples

• •Instagram Post (Image: Flatlay of various lash styles): Unleash your inner unicorn! ✨ From subtle chic to full-on glam, find your perfect lash match with Dollar Lash Club. High-quality, affordable lashes delivered to your door. Which style are you rocking today? #DollarLashClub #LashGoals #AffordableBeauty #TribeOfUnicorns
• •Facebook Ad (Video: Quick tutorial showing easy lash application): Stop dreaming about perfect lashes and start wearing them! 😍 Our easy-to-apply lashes are designed for all-day comfort and stunning looks. Join the #TribeOfUnicorns and get your glam on without breaking the bank. Shop now for lashes from just [Price]! #LashLove #BeautyOnABudget #DollarLashClub #[WebsiteLink]
• •Email Subject Line (for subscription promotion): Your Monthly Dose of Glam is Calling! ✨ Never Run Out of Lashes Again! *Email Body Snippet:* Hey Unicorn! Ready to keep those lashes looking fabulous effortlessly? Our subscription box delivers your favorite styles right to your doorstep, so you're always prepared to slay. Customize your box, save money, and stay gorgeous! Join the club! [Link to Subscription]
• •TikTok Video Caption (User showing off dramatic lashes for a night out): Night out? Lashes OUT! 🔥 Obsessed with how these [Lash Style Name] from @dollarlashclub complete my look. Affordable, fierce, and ready to party! #DollarLashClub #GoingOutMakeup #LashTransformation #FauxMink #BeautyHacks
• •Website Banner (Homepage): Empower Your Look. ✨ Luxury Lashes. Affordable Prices. Join the Tribe of Unicorns! [Shop Now Button]