Brand Tone

warm, authentic, and family-centric

Brand Values

• •Authenticity and Tradition
• •Quality and Freshness
• •Homemade Craftsmanship
• •Convenience and Versatility
• •Family and Community

Best Practices

• •Always Lead with "Homemade": This is the brand's strongest differentiator. Every piece of copy, where appropriate, should reinforce the "100% homemade," "made from scratch," or "kitchen-to-table" angle.
• •Tell the Family Story: Regularly weave elements of the founder's story into social media posts and marketing materials. This authentic narrative builds an emotional connection and reinforces the brand's core values of tradition and passion.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product (e.g., "Beef Empanada"), describe the experience it offers (e.g., "The perfect bite for a cozy night in, a celebration with friends, or a tasty lunch for the kids").
• •Use Warm and Inclusive Language: Employ words like "we," "our," "your family," and "share" to create a sense of community. The tone should always be welcoming and friendly, as if speaking to a neighbor.
• •Maintain a Consistent Visual and Textual Pairing: Ensure that the warm, authentic copy is always paired with high-quality, inviting photos of the food being enjoyed in realistic settings. The visual and written tones must align to create a cohesive and trustworthy brand identity.

Social Perception

The public perception of dolideli appears to be highly positive, centered on product quality and customer service. Customers praise the brand for its "delicious products" and "amazing customer service," being "super impressed" and highlighting ease of website use. The immigrant family story resonates, contributing to a strong reputation with no significant negative sentiment found. They are recognized as a staple in Montreal's food scene for their empanadas and savory bites.

Copy Examples

• •From our family's kitchen to your dinner table. ✨ Our empanadas are more than just a meal; they're a tradition we love to share. Made from scratch with recipes straight from Argentina, because you deserve food that tastes like home. #dolideli #FamilyDinner #HomemadeGoodness #MontrealFood
• •Taste the Tradition. Tired of the same old dinner routine? Let us do the cooking tonight! At dolideli, we handcraft every empanada with the freshest ingredients and a whole lot of love. Authentic, delicious, and ready when you are. Order now for convenient delivery! #Handmade #AuthenticFlavors #EasyMeals
• •Hosting made easy. Delight your guests with our 100% homemade savory bites. Perfect for any party, celebration, or a simple night in. Explore our menu.
• •A Taste of Home is Waiting For You... Hi [Customer Name], remember the taste of a real, homemade meal? We do. That's why we're proud to share our family's recipes with you. For a limited time, get 15% off your next order and bring the authentic flavor of dolideli home.
• •Montreal-Inspired Smoked Meat Empanada. We took a flavor close to our new home and wrapped it in the tradition of our old one. This empanada is a tribute to Montreal's rich culinary heritage, blending classic Argentine techniques with locally-inspired ingredients. A taste of two worlds, handmade just for you.