Brand Tone

Luxurious & Elegant, Confident & Empowering, Aspirational & Glamorous, Sexy & Alluring, Exclusive

Brand Values

• •Quality & Craftsmanship
• •Empowerment
• •Exclusivity & Uniqueness
• •Luxury & Sophistication
• •Body Positivity/Flattery
• •Ethical Practices

Best Practices

• •Use aspirational and evocative language: Words like 'radiant,' 'captivating,' 'empower,' 'indulge,' 'exclusive,' and 'sophisticated' align with the luxury and empowering tone.
• •Focus on the feeling, not just the feature: Instead of just saying 'Italian fabrics,' describe how those fabrics feel against the skin or how they contribute to a luxurious experience. Connect the swimwear to feelings of confidence and glamour.
• •Maintain a confident and assertive voice: The copy should sound self-assured, reflecting the confidence Dolcessa aims to instill in its customers. Avoid hesitant or overly casual language.
• •Incorporate storytelling elements: Briefly allude to the 'sweet life'—glamorous destinations, luxurious experiences—that the Dolcessa woman embodies.
• •Ensure visual and textual harmony: The copy should always complement the high-quality, luxurious imagery used in marketing materials. The tone of the text must match the tone of the visuals for a cohesive brand message.

Social Perception

High-End & Desirable, Good Quality but Premium Priced, Fashion-Forward, Empowering for Women, Customer Service Variability

Copy Examples

• •Headline: Embrace Your Inner Goddess. Body: Step into the sun with Dolcessa. Our latest collection, crafted from the finest Italian fabrics, is designed to sculpt your silhouette and ignite your confidence. This isn't just swimwear; it's a statement. Live the sweet life.
• •Headline: Beyond the Trend. Beyond Compare. Body: Why blend in when you were born to stand out? Dolcessa offers exclusive, European-crafted resort wear for the woman who defines her own elegance. Discover designs as unique and bold as you are.
• •Headline: Confidence, Woven In. Body: Feel the Dolcessa difference. Luxurious textures, empowering fits, and designs that celebrate you. From sun-drenched beaches to exclusive poolside retreats, command attention wherever you go.
• •Headline: The Art of Allure. Mastered. Body: Each Dolcessa piece is an invitation to indulge in glamour. Our signature embellishments and body-flattering cuts are meticulously designed to make you look and feel undeniably captivating. Your moment is now.
• •Headline: As Seen In Sports Illustrated. Now Seen On You. Body: Join the ranks of the world's most iconic beauties. Dolcessa brings you the same unparalleled quality and show-stopping designs featured in Sports Illustrated. Elevate your escape. Experience Dolcessa.