Brand Tone

Friendly and Passionate, Evocative and Joyful, Appreciative, Authentic

Brand Values

• •Celebration of Italian Culture and Heritage
• •Artistry and Unique Design
• •Quality
• •Emotional Connection and Joy
• •Customer Satisfaction

Best Practices

• •Infuse copy with the joy, warmth, and beauty associated with the Italian lifestyle. Use evocative language that appeals to the senses and transports the reader to Italy.
• •Use Italian words or phrases like "Grazie," "Amore," "Bella," or location names where appropriate and natural. This reinforces the brand's heritage but should be understandable to a broader audience.
• •Each design has an inspiration (e.g., Sicilian lemons, Amalfi tiles). Briefly tell these stories to add depth and emotional connection to the products.
• •Address customers warmly, express gratitude for their support, and respond to comments and reviews with a personal touch, mirroring the brand's current customer interactions.
• •Consistently emphasize the "hand-painted design" aspect and the distinctiveness of the products, reinforcing the value of craftsmanship and the idea that customers are getting something special.

Social Perception

High-Quality and Beautiful Products, Evocative of Italy, Unique and Compliment-Generating, Trustworthy

Copy Examples

• •Headline: Carry a Little Sunshine: Our New Amalfi Collection is Here! Body: Let the vibrant hues and timeless charm of the Amalfi Coast brighten your day. Each piece is a hand-painted slice of la dolce vita, crafted to bring Italian sunshine wherever you go. Explore the collection and find your piece of Italy! #DolceItaliana #ItalianStyle #AmalfiCoast
• •Headline: From Italy, With Love. ❤️ Body: More than just an accessory, it's a memory, a feeling, a connection to the heart of Italy. Our designs are inspired by the beauty that surrounds us, made to share that passion with you. What does Italy mean to you? Share your story below! #MyItalianStory #DolceItalianaLove #ArtisanInspired
• •Headline: That "Just Back From Italy" Feeling, Every Day. Body: Can't get enough of those Italian vibes? Our latest phone cases capture the spirit of Capri's lemons and Sicilian seas. Durable, beautiful, and oh-so-Italian. Which destination will you choose? Tap to shop your escape! #ItalianVibes #PhoneCaseArt #TravelInspired
• •Headline: The Perfect Gift? A Touch of Italian Elegance. Body: Searching for something truly special? Give the gift of Italian charm with our unique, hand-painted accessories. Perfect for the Italy lover in your life (or as a treat for yourself!). Beautifully packaged and shipped worldwide with amore. #ItalianGift #UniqueAccessories #MadeWithPassion
• •Headline: Fashion Fades, Italian Style is Forever. Body: Embrace timeless elegance with accessories that tell a story. Our designs celebrate the rich artistic heritage of Italy, bringing classic motifs to your modern lifestyle. Discover pieces that are as enduring as they are beautiful. #EternalItaly #DolceItalianaStyle #HandPaintedLuxury