Brand Tone

aspirational, luxurious, and romantic

Brand Values

• •Italian-Inspired Design
• •Exceptional Craftsmanship
• •Uncompromising Comfort
• •Timeless Elegance
• •Exclusivity

Best Practices

• •Always use sensory and romantic words like "wrapped in the softest velluto," "seductive shapes," and "dreamlike state." Avoid overly technical or plain descriptions.
• •Consistently incorporate Italian names for products and collections. Mention "Italian-inspired design" or "European elegance" to reinforce the brand's core identity.
• •Instead of just describing a sofa, describe the feeling it evokes. Sell the experience of owning the piece—the comfort, the prestige, the beauty it brings to a home.
• •The copy should always speak to a desire for a more luxurious and beautiful life. It should feel exclusive and elevated, positioning the products as attainable luxury.
• •Never present the designs as just beautiful objects. Always connect the aesthetic appeal back to the promise of "unparalleled comfort," ensuring the furniture feels both aspirational and usable.

Social Perception

Dolce Divani aims to be perceived as a high-end, niche provider of luxury furniture. The target customer is likely affluent, design-conscious, and appreciates the romance and prestige of Italian aesthetics. They view furniture as a statement piece and an investment in their home's ambiance, seeking quality and sophistication.

Copy Examples

• •Beyond Furniture. Beyond Comfort. This is Dolce Divani. Where Italian-inspired design and dreamlike comfort become your reality.
• •Don't just furnish your living room. Adorn it. The Soriana Tesoro sofa is more than a seat—it's a handcrafted treasure that promises timeless elegance and a soft place to land.
• •The art of living is in the details. Our 'Fiori di Seta' sofa, with its delicate form and luxurious feel, turns any space into a sanctuary of style. Discover the collection. #DolceDivani #ItalianDesign #LuxuryFurniture #HomeSanctuary
• •An Invitation to Luxury: Discover Our Newest Handcrafted Pieces
• •At Dolce Divani, we believe your home should be your most cherished destination. That’s why we pour passion and precision into every handcrafted piece, creating furniture that’s not only beautiful to behold but a dream to live with.