Brand Tone

traditional, genuine, and passionate

Brand Values

• •Tradition and Heritage
• •Quality and Authenticity
• •Artisanal Craftsmanship
• •Territorial Pride

Best Practices

• •Always Emphasize Tradition
• •Use Evocative and Sensory Language
• •Maintain a Passionate and Proud Voice
• •Highlight the Quality of Ingredients
• •Tell the Story

Social Perception

The public perception of dolcecalabria.it is positive. Customers and food critics praise the quality and flavor of their products. The brand is seen as a reliable source for authentic Calabrian sweets, and its narrative of a family-run business preserving tradition resonates well with consumers.

Copy Examples

• •Taste the heart of Calabria. Our Cosenza figs are sun-dried and crafted with love, following a family tradition of over 50 years. Rediscover the authentic flavor of Italy. #DolceCalabria #ItalianFood #TraditionalSweets
• •Indulge in a sweet thought from Calabria. Our artisanal chocolate is passionately made to bring you a moment of pure pleasure. What's your favorite? #ArtisanalChocolate #MadeInItaly #SweetTreats
• •Each of our candied oranges is a testament to our dedication. Hand-selected and slowly candied according to an ancient recipe, then dipped in the finest dark chocolate. A symphony of flavors in every bite.
• •Bring the warmth of Calabria to your table. For a limited time, enjoy a 15% discount on all our traditional biscuits. Perfect with coffee, perfect for sharing. Experience the true taste of home.
• •More than just sweets, it's a story of family, passion, and the rich land of Calabria. Discover how 'Dolci Pensieri di Calabria' began and our commitment to preserving our culinary heritage for generations to come.