Brand Tone

Community-Oriented & Welcoming, Accessible & Affordable, Passionate & Enthusiastic, Friendly & Approachable, Slightly Whimsical & Discovery-Focused

Brand Values

• •Accessibility of Knowledge
• •Community Building
• •Promoting Readership & Literacy
• •Sustainability & Repurposing
• •Social Responsibility
• •Customer Enrichment

Best Practices

• •Emphasize "You" and "Community": Use language that directly addresses the reader and fosters a sense of belonging. Words like "your," "we," "together," and "our community" help build connection.
• •Highlight Value and Accessibility: Consistently mention affordable price points, special offers (like the Pay-As-You-Wish shelf or Children's Book Bank), and the benefit of second-hand books.
• •Share Stories (Yours and Theirs): Incorporate snippets of "Our Story" and encourage user-generated content by sharing customer finds or experiences. This reinforces authenticity and community spirit.
• •Maintain a Positive and Enthusiastic Voice: Let the passion for books and community shine through. Use upbeat language and express excitement about new arrivals, events, and the joy of reading.
• •Be Clear and Approachable: Avoid jargon. Ensure all communication is easy to understand, friendly, and inviting, reflecting the welcoming nature of the physical store.

Social Perception

A Haven for Book Lovers on a Budget, A Treasure Trove, Community-Focused and Welcoming, Socially Conscious, Accessible (Online and Physical)

Copy Examples

• •Unearth your next favorite story without breaking the bank. Thousands of pre-loved books await, starting from just RM1. Your adventure begins at Dokusho Bookstore! #DokushoFinds #AffordableReads
• •More than just a bookstore, we're a community. Grab a free drink, explore our shelves, and share the joy of reading. Welcome to the Dokusho family! #BookstoreCommunity #DokushoBookstore
• •Give books a second life! Donate your read stories or discover new-to-you treasures. Every book shared and found helps us build a more literate and sustainable world. #SustainableReading #SecondHandBooks
• •From timeless classics to thrilling adventures, there's a story for everyone at Dokusho. Spark a lifelong love for reading with our Children's Book Bank – kids take home up to five books for free! #ReadingForAll #JoyOfReading
• •Believe in the power of stories? So do we. Our Pay-As-You-Wish shelf ensures everyone can access books. Pay what you can, and keep the stories flowing. #BooksForAll #SocialEnterprise #DokushoCares