Brand Tone

Professional and Expert, Reliable and Trustworthy, Customer-centric and Friendly, Solution-oriented, Approachable

Brand Values

• •Quality: Emphasis on "höchste Qualität und Zuverlässigkeit," "Exzellente Lösungen".
• •Customer Satisfaction: "steht für erstklassigen Service und Kundenzufriedenheit," "Ihr Interesse steht im Vordergrund".
• •Expertise & Competence: "hochqualifizierten Experten," "langjährige Erfahrung," "Kompetent und rasch".
• •Reliability & Punctuality: "verlässlicher Handwerker," "Preis als auch das Lieferdatum unserer neuen Klimaanlage wurde 1:1 eingehalten".
• •Efficiency & Environmental Consciousness: "energieeffizient, sondern auch umweltfreundlich".
• •Fairness: "fairer Preis".
• •Personalized Service: "individuell auf die Bedürfnisse unserer Kunden ein," "maßgeschneiderte Lösungen".

Best Practices

• •Always Prioritize the Customer: Frame benefits around the customer's needs and how your solutions improve their comfort, efficiency, or well-being. Use language like "Your ideal environment," "Answers to your requirements."
• •Emphasize Reliability and Expertise: Consistently mention your experienced team, quality products, and commitment to reliable service and punctuality. Words like "certified," "expert," "reliable," "guaranteed" reinforce this.
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, ensure the language is clear, understandable, and welcoming. Avoid overly technical jargon where possible, or explain it simply. The "coffee and biscuits" line on their website is a good example of approachability.
• •Be Transparent and Fair: Reflect the company's value of fair pricing and adherence to agreements in your communication. This builds trust.
• •Showcase Solutions and Benefits, Not Just Features: Instead of just listing what a system does, explain how it solves a customer's problem or enhances their life (e.g., "save money," "contribute to resource protection," "optimal working conditions").

Social Perception

Customers describe Dokro Klimatechnik as reliable, competent, friendly, and fair-priced. They are seen as providing excellent service from consultation to installation and maintenance. The company is recommended by users for their efficient and clean work. The quick response in an urgent situation was also highlighted positively. The term "Handschlagqualität" (handshake quality) suggests a high level of trust and integrity perceived by customers.

Copy Examples

• •Headline: Your Perfect Room Climate, Expertly Delivered. Body: At Dokro Klimatechnik, we combine years of expertise with high-quality, energy-efficient solutions. From consultation to installation, trust our certified professionals to create your ideal environment. Because your comfort is our priority.
• •Headline: Breathe Easy. We Handle the Rest. Body: Looking for a reliable partner for your air conditioning, heating, or ventilation needs? Dokro Klimatechnik offers tailor-made solutions and service you can count on – from fair pricing to on-time installation by our friendly, expert team. Let's make your space perfect.
• •Headline: Quality Air, Uncompromised Service. That's the Dokro Promise. Body: We believe in "Handschlagqualität" – a promise of excellence. Dokro Klimatechnik provides innovative, eco-friendly climate solutions backed by expert knowledge and a commitment to your complete satisfaction. Experience the Dokro difference today.
• •Headline: Hot Summers? Cold Winters? We Have the Smart Solution. Body: Don't let uncomfortable temperatures disrupt your home or business. Dokro Klimatechnik specializes in efficient air conditioners, heat pumps, and ventilation systems. Our experienced team is ready to find the perfect, energy-saving fit for your needs and budget.
• •Headline: More Than Just Climate Control. It's Your Well-being. Body: At Dokro Klimatechnik, we understand that a perfect indoor climate contributes to your overall well-being. That’s why our highly qualified experts in Vienna, Lower Austria, and Burgenland are dedicated to planning and installing the ideal system for you, ensuring clean, comfortable air year-round.