Brand Tone

Friendly and Welcoming, Authentic and Local, Passionate and Craft-Oriented, Community-Focused, Informative and Engaging

Brand Values

• •Quality Craftsmanship: Dedication to brewing high-class craft beer using unique, high-quality local ingredients like pure Icelandic water.
• •Local Heritage and Authenticity: Celebrating their Westfjords identity, from the brewery's name ("Dokkan" refers to the local marina) to their product names and use of local ingredients.
• •Customer Experience and Hospitality: Striving to provide great service, a friendly atmosphere, and a memorable experience for all visitors.
• •Community Engagement: Being an active part of the Ísafjörður community and a welcoming spot for both locals and travelers.
• •Family and Passion: Operating as a small, family-run business driven by a passion for brewing and the local area.

Best Practices

• •Embrace Your Roots: Always highlight the connection to Ísafjörður and the Westfjords. Use local dialect or references where appropriate (like "Dokkan"), share stories about the region, and explain the inspiration behind beer names.
• •Be Genuinely Friendly and Approachable: Respond to comments and reviews warmly and personally. Encourage interaction and make customers feel like part of the Dokkan family, whether online or in person.
• •Showcase Quality and Passion: Talk about the craft behind your beers – the ingredients (especially the unique water), the brewing process, and the passion that goes into every batch. Use descriptive language that appeals to the senses.
• •Visual Storytelling: Ensure photos and videos on social media and the website reflect the cozy, modern, and inviting atmosphere of the brewery, as well as the beauty of your products and the surrounding Icelandic nature.
• •Community First: Regularly share news about local events, collaborations, or community stories. Position Dokkan Brugghús not just as a business, but as a proud and active member of the Ísafjörður community.

Social Perception

Highly regarded by both locals and tourists as a gem in Ísafjörður, praising its excellent craft beers, tasty food, and exceptionally friendly service. Recognized as a significant local business, the first brewery in the Westfjords, contributing to the region's tourism and culinary appeal.

Copy Examples

• •Instagram Post (Image: A flight of colorful beers with Ísafjörður's landscape in the background): Taste the Westfjords in every sip! 🍻 From the iconic Dynjandi IPA to our latest seasonal brew, each craft beer at Dokkan Brugghús is a story of pure Icelandic water and local passion. Which one will be your new favorite? #DokkanBrugghus #Ísafjörður #CraftBeerIceland #WestfjordsWonder #DrinkLocal
• •Facebook Ad (Targeting: Tourists visiting Westfjords): Exploring Ísafjörður? Don't miss a true taste of the Westfjords! Dokkan Brugghús, the region's first and only brewery, welcomes you. Enjoy high-class craft beers, delicious local food, and a friendly, cozy atmosphere right by the harbor. Your adventure deserves a great beer! Find us at Sindragata 14. [Link to website/menu]
• •Website Homepage Headline: Dokkan Brugghús: The Heart of Craft Beer in the Westfjords. Experience authentic Icelandic brewing, local flavors, and warm hospitality in Ísafjörður.
• •Local Event Promotion (e.g., Pub Quiz Night): Gather your crew! Pub Quiz Night is back at Dokkan Brugghús this Thursday! Test your wits, enjoy fresh brews straight from our tanks, and soak up the good vibes. Great beer, great company, great times – it's how we do it in the Westfjords! #DokkanEvents #ÍsafjörðurPubQuiz #CommunityBrewery
• •Product Description (for a new seasonal beer): Introducing 'Fjarðar-Sumar' - our new Summer Ale! Brewed with the pure, volcanic-filtered waters of the Westfjords and a hint of wild Arctic thyme, this light, refreshing ale captures the fleeting magic of an Icelandic summer. Limited batch, exclusively at Dokkan Brugghús. Come taste the sunshine!