Brand Tone

Elegant, sophisticated, quality-focused, and subtly storytelling.

Brand Values

• •Quality
• •Versatility
• •Comfort
• •Elegance
• •Storytelling (potential)

Best Practices

• •Prioritize clear and concise language that highlights product benefits.
• •Emphasize quality and craftsmanship in all descriptions.
• •Incorporate storytelling elements to connect with customers on an emotional level.
• •Showcase the versatility of products to appeal to a wider audience.
• •Maintain a consistent brand voice across all platforms and customer touchpoints.

Social Perception

A brand offering stylish, comfortable, and high-quality apparel and lifestyle products, with a focus on craftsmanship and unique design.

Copy Examples

• •Experience the luxury of ড (do), crafted from good quality cotton velvet for unparalleled comfort and style.
• •ড (do): Versatile enough for lounging at home or making a statement on a night out. A timeless piece meant to be worn on high rotation.
• •Our garments are crafted with meticulous attention to detail, ensuring both beauty and longevity.
• •More than just a robe, ড (do) is an experience – a touch of elegance in your everyday life.
• •Discover ড (do), where comfort meets enduring style. Invest in quality, invest in yourself.