Brand Tone

Helpful and Aspirational, Modern and Clean, Playful and Fun

Brand Values

• •Innovation
• •Efficiency
• •Quality
• •Aesthetics
• •Enjoyment

Best Practices

• •Lead with the Benefit: Always start with "what's in it for the customer." Instead of saying "We sell a vegetable chopper," say "Save time and effort on meal prep." This keeps the tone helpful and user-focused.
• •Use Simple, Active Language: Employ clear, concise, and energetic words. Use active verbs (e.g., "Create," "Discover," "Enjoy") instead of passive ones to make the copy more direct and engaging.
• •Maintain a Clean Visual and Textual Aesthetic: Just as the product design is sleek and modern, the copy should be too. Avoid clutter. Use short paragraphs, bullet points, and plenty of white space to make text easy to read on any device.
• •Incorporate Playful Emojis and Questions on Social Media: Use emojis strategically to add personality and visual interest to social media posts. Asking questions (e.g., "What will you make?") encourages engagement and makes the brand feel more interactive and friendly.
• •Develop a "Word Bank": Create a list of on-brand words to use consistently in all copy. For DoitoNi, this might include words like: Effortless, Innovative, Joyful, Simple, Smart, Modern, Fresh, Quick, Create, and Discover. Conversely, create a list of words to avoid, such as Complicated, Average, or Basic.

Social Perception

Due to a limited online footprint beyond its own channels, the public perception of the DoitoNi kitchen gadget brand is not widely documented. Customer feedback, primarily on the brand's own website, is positive and focuses on product satisfaction and utility, with no significant negative feedback externally. Social media engagement on Facebook and Instagram is low, suggesting a small or not highly engaged following. The brand appears to be a niche player in the online kitchenware market, and the stronger online presence of a sustainable fashion brand with the same name may cause brand confusion.

Copy Examples

• •Smoothie season is officially open! Your fresh, healthy boost is just a blend away. Our Portable Blender makes delicious smoothies, shakes, and juices happen wherever you are—at the gym, in the office, or on a hike. Effortless, powerful, and ready for your next adventure. What are you blending up first? ✨ #DoitoNi #KitchenHacks #PortableBlender #HealthyLiving
• •Stop working for your kitchen. Make it work for you. From perfect onigiri in seconds to flawlessly chopped veggies, discover the joy of cooking with tools that are as smart as they are stylish. Upgrade your kitchen game with DoitoNi's innovative gadgets. Shop the collection now and get 15% off your first order! Shop Now
• •The Ultimate Kitchen Shortcut. Tired of tedious chopping and messy counters? Meet your new best friend. Our 14-in-1 Vegetable Chopper is engineered for efficiency, turning meal prep from a chore into a charm. With razor-sharp stainless steel blades and multiple attachments, you can slice, dice, grate, and julienne with precision and speed. Spend less time prepping and more time enjoying delicious, home-cooked meals.
• •Inside: Your secret to a happier kitchen.
• •Brilliant Cooking, Simplified. Discover innovative kitchen gadgets that bring joy and ease to every meal.