Brand Tone

caring, reassuring, and professional; gentle, warm, and empathetic, building trust with new mothers; supportive and friendly, resonating with the emotional journey of motherhood.

Brand Values

• •Safety and Well-being
• •Emotional Connection
• •Trust and Professionalism
• •Creating Lasting Memories

Best Practices

• •Always Prioritize Empathy
• •Use "Gentle" and "Caring" Language
• •Center the Mother-Child Bond
• •Leverage Social Proof
• •Maintain a Professional Reassurance

Social Perception

Dois Brilhinhos is perceived as reliable, professional, and exceptionally gentle with children. Customers view the brand very positively, recognizing the "humanized" approach as a superior alternative to traditional methods. The affective jewelry is seen as a unique and sentimental way to commemorate special moments, fostering a strong community of trust among mothers.

Copy Examples

• •Your princess's first earrings are more than just jewelry; they are a memory. We ensure that memory is as beautiful as she is. Our humanized piercing method is designed for zero tears and all love, right in the comfort of your home. Ready to create a calm and unforgettable moment? Click the link in our bio to book. #HumanizedPiercing #BabysFirstEarrings #DoisBrilhinhos
• •That bond, that liquid gold, that fleeting time. What if you could hold it forever? Our Affective Jewelry Kit lets you transform the precious essence of your motherhood journey into a beautiful, wearable memory. Create your own unique piece in minutes. Preserve the magic. #AffectiveJewelry #BreastMilkJewelry #MotherhoodKeepsake
• •Celebrating the Bond, Gently. From her first sparkle to a timeless keepsake. Discover our humanized ear piercing for babies and create eternal memories with our affective jewelry. A journey of love, crafted with care.
• •Watch this little angel get her first earrings without even waking up! ✨ That’s the Dois Brilhinhos magic. Safe, gentle, and full of love. ❤️ #BabyEarPiercing #PainlessPiercing #CuteBaby #DoisBrilhinhos
• •Subject: Your beautiful, stress-free piercing experience awaits. | Hi [Name], Thank you for your interest in Dois Brilhinhos. We know that thinking about your baby's first piercing can bring up a lot of questions. That’s why we created a method that replaces fear with comfort and tears with tranquility. Our certified health professionals are dedicated to creating a memorable and gentle experience for you and your little one. Learn more about our unique approach on our website or feel free to ask us anything!