Brand Tone

Promotional and urgent, focusing on discounts and special offers, with direct and transactional language.

Brand Values

• •Value for Money
• •Wide Selection
• •Experience
• •Customer Satisfaction

Best Practices

• •Be Transparent in Your Promotions: Clearly state the terms of your offers. If a "1+1" deal applies to specific items, make it obvious. This builds trust and avoids the feeling of a bait-and-switch, which aligns with combating the negative external reviews.
• •Develop a Consistent "Bargain Hunter" Voice: Your copy should be energetic, straightforward, and focused on the benefits of the deal. Use words like "Save," "Deal," "Free," and "Limited Time" consistently across all channels.
• •Show, Don't Just Tell: Instead of just saying a product is good, use short video clips or high-quality images that show it in action. For a brand with trust issues, visual proof is more powerful than descriptive words alone.
• •Engage with Customer Feedback (Publicly): Actively manage your social media presence, even if it's small to start. Respond to both positive and negative comments professionally. Addressing criticism openly can help rebuild trust more effectively than ignoring it.
• •Humanize Your Bargains: Even though the focus is on price, add a human touch. Use customer-generated photos in your marketing (with permission), or share short testimonials in your ad copy. This adds a layer of social proof that can help offset negative reviews.

Social Perception

The social perception is sharply divided: positive on the brand's website (praising fast delivery and product accuracy) but negative externally (low trust score on scam detectors, mixed Trustpilot reviews, complaints about reliability and customer service). This discrepancy, coupled with minimal social media presence, creates a challenge for building trust.

Copy Examples

• •Stop overpaying! Get two for the price of one with our 1+1 FREE offer on the Electric Hand Mixer. Perfect for your kitchen adventures. Limited stock – tap to shop now and save!
• •Summer Savings are Here! Gear up for the season with up to 60% OFF on garden tools, outdoor lighting, and more. Don't miss out on our hottest deals!
• • Your 50% discount expires tonight! Claim it now.
• •Why choose? With this set, you get everything you need. Built for durability and offered at a price you won't find anywhere else. Includes a free gift with your purchase!
• •Upgrade your home for less! This week's top deal: The [Product Name]. Easy to use, incredible results. (On-screen text: Doimeseriasi.ro - Unbeatable Prices. Link in bio to get yours!)