Brand Tone

Professional & Authoritative, Reliable & Trustworthy, Results-Oriented, Supportive & Educational, Innovative

Brand Values

• •Quality & Durability
• •Effectiveness & Performance
• •Innovation
• •Professionalism & Expertise
• •Safety & Control
• •Customer Trust & Support
• •Collaboration

Best Practices

• •Emphasize Reliability and Durability: Consistently use words like durable, dependable, built to last, proven, and trusted to reinforce Dogtra’s core strength.
• •Maintain a Professional and Authoritative Voice: Address the audience as knowledgeable individuals (whether professionals or serious enthusiasts). Use clear, direct language. Avoid overly casual slang or jargon not specific to the dog training field.
• •Focus on Results and Effectiveness: Highlight how Dogtra products help achieve specific training outcomes and improve the dog-handler relationship. Use phrases like unleash potential, achieve your goals, effective solutions.
• •Showcase Innovation with Purpose: When discussing new features or technology, explain the tangible benefits for the user and their dog (e.g., precise control, enhanced safety, user-friendly).
• •Be Confident but Supportive: Project confidence in the product's capabilities while also offering guidance and support, acknowledging the learning curve that can come with training tools. Reinforce the idea of partnership between Dogtra, the trainer, and the dog.

Social Perception

Positive among Serious Users, Seen as High Quality & Reliable, Associated with Effective Training, Good Customer Service, Considered an Investment, E-collar Controversy Awareness

Copy Examples

• •Headline: Precision Control for Peak Performance. Body: For over 30 years, Dogtra has engineered the world's most reliable e-collars, trusted by K-9 officers and professional trainers. Achieve your training goals with tools built for durability and intuitive handling. Make every dog exceptional. Call to Action: Explore Our X-SERIES.
• •Headline: Don't Just Train. Transform. Body: Unlock your dog's true potential. Dogtra e-collars offer precise stimulation and innovative features like Boost & Lock, giving you the confidence to tackle any training challenge. From basic obedience to demanding fieldwork, experience the Dogtra difference. Call to Action: Find Your Perfect E-Collar.
• •Headline: Built for the Field. Trusted by Professionals. Body: When conditions are tough, your gear can't fail. Dogtra e-collars and GPS systems are IPX9K waterproof and designed for the most demanding environments. Depend on Dogtra for unwavering performance, hunt after hunt. Call to Action: Shop Hunting Gear.
• •Headline: The Confidence of Control. The Bond of Training. Body: Effective communication is key to a great relationship with your dog. Dogtra provides the tools for clear signals and consistent training, fostering a deeper connection. Train humanely, train effectively. Call to Action: Learn About Responsible E-Collar Use.
• •Headline: Innovation That Keeps You Ahead. Body: Stay at the forefront of dog training with Dogtra’s cutting-edge technology. Our PATHFINDER2 GPS App now features map layering and real-time tracking, ensuring you have the ultimate tool for safety and control. Call to Action: Discover PATHFINDER2.