Brand Tone

Friendly & Approachable, Playful & Lighthearted, Helpful & Resourceful, Passionate & Enthusiastic, Modern & Stylish

Brand Values

• •Quality & Practicality
• •Convenience
• •Community
• •Customer Satisfaction
• •Love for Dogs
• •Aesthetics & Design

Best Practices

• •Create a "Voice & Tone" Guide: Document the key characteristics of your brand's voice (e.g., friendly, playful, helpful) and the appropriate tone for different situations (e.g., social media captions vs. customer service emails). Share this with anyone creating content.
• •Use "Dog Lover" Language: Incorporate common, endearing terms that dog owners use (e.g., "pup," "fur baby," "paw-some," "walkies," "zoomies") naturally within the copy. Avoid overly technical jargon.
• •Prioritize Positivity and Enthusiasm: Let the genuine love for dogs shine through. Keep the language upbeat and focus on the joy and companionship dogs bring.
• •Engage with Questions and Emojis: Use questions to encourage interaction on social media and in emails. Emojis can help convey friendliness and playfulness when used appropriately. 🐾🦴❤️
• •Show, Don't Just Tell (with a friendly twist): Instead of just saying a product is "good," explain *why* in a relatable way. For example, "No more soggy bags or awkward water sharing! Our bottle means more playtime and less fuss." Focus on the benefits from the dog owner's perspective.

Social Perception

Positive, Trusted, Community-Focused, Good Value, Innovative (for their niche)

Copy Examples

• •Adventure calling? 🐾 Don't let your pup go thirsty! Our Dog Things Portable Water Bottle is the paw-fect companion for all your outings. Easy to use, no mess, and stylish too! What adventures are you and your furry friend planning this weekend? Share below! 👇 #DogThings #HydratedHounds #DogAdventures #MustHaveDogGear
• •Tired of juggling water bowls and leaky bottles on walks? 😩 We get it! That’s why we created the spill-proof, super convenient Dog Things Portable Water Bottle! Keep your best mate refreshed effortlessly. Click to make walkies a breeze! ➡️ [Link] #DogWalkingMadeEasy #HappyPups #DogThingsCo #ProblemSolved
• •Hey Dog Thing Famo! 👋 Ever wondered how to keep your Frenchie cool as a cucumber during those sizzling summer days? ☀️ Our latest blog post is packed with top tips! Plus, check out this month's cutest customer pup-arazzi! 📸 [Link to Blog] #DogCareTips #FrenchieLove #DogThingsCommunity
• •Say goodbye to thirsty pups and hello to happy trails! Our lightweight Dog Things Portable Water Bottle ensures your fur baby has fresh water wherever you roam. Designed by dog lovers, for dog lovers – because every sip matters. ✨ Simple, stylish, essential. Add to your adventure kit today!
• •Dog Things: Making Every Adventure with Your Pup Easier & More Stylish. Quality gear for happy dogs and even happier humans! 🐶❤️