Brand Tone

heartfelt, humorous, and relatable

Brand Values

• •Love and Celebration of the Human-Animal Bond
• •Humor and Lightheartedness
• •Authenticity and Relatability
• •Giving Back
• •Gratitude
• •Family Inspired
• •Made in the USA

Best Practices

• •Embrace 'Dog Speak' (where appropriate): Consistently use the charming, slightly misspelled, and innocent voice of a dog for relevant products and marketing communications. This is a key differentiator. Ensure it remains endearing and not overly complicated or difficult to read.
• •Focus on the Human-Dog Bond: All copy should, in some way, relate back to the special connection between people and their dogs. Highlight shared experiences, emotions, and the joy dogs bring to life.
• •Balance Humor with Heart: While humor is a strong element, ensure the underlying message is always one of love, affection, and appreciation for dogs. For sensitive topics like pet loss, shift to a purely empathetic and comforting tone.
• •Keep it Positive and Uplifting: The overall brand feeling is one of happiness and warmth. Copy should reflect this, even when acknowledging mischievous doggy behavior – frame it with affection.
• •Show, Don't Just Tell, the 'Crazy Dog Love': Use vivid descriptions and relatable scenarios that resonate with dog owners' experiences. Instead of saying 'we love dogs,' write copy that *demonstrates* that love through the dog's perspective or by capturing a universally understood 'dog owner moment.'

Social Perception

Customers and the public generally perceive Dog Speak Cards as a brand that genuinely understands and celebrates dog lovers. The products are seen as cute, humorous, and perfect for expressing affection for or from a pet. They are often purchased as gifts, indicating that people trust the brand to convey positive emotions. The sympathy cards are well-regarded for their thoughtful messages during times of loss. The brand appears to be well-received within its niche market of pet-themed gifts and cards.

Copy Examples

• •New Stuffy Alert! Dis toy is my new bestest frend (after yu, of cors!). It squeeks, it floofs, it purfect for zoomies AND naptime. Get yurs today and let da fun begin! Woof!
• •My hooman says I'm a gud boy. I say dey're da bestest hooman! Who else got a hooman dat deservs all da wags and kisses? #DogSpeak #CrazyDogLove #BestHooman
• •It yur birfday? Hope it's filled wif treets, belly rubz, and maybe a lil bit of cake dat 'accidentally' falls on da floor. Luv, Your Furry Bestie.
• •Our cards not only speak dog, dey speak 'Merica! Proudly made in da USA, so yu can feel extra gud about sharin' da puppy luv.
• •Sumtimes, words r ruff. Dis card helps say wut yur hart feels when a furry frend gets their angel wings. Sending all da snoot boops and gentle head nuzzles.