Brand Tone

friendly, enthusiastic, fun-loving, and approachable

Brand Values

• •Passion for Dogs
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Originality and Creativity
• •Fun and Positivity
• •Australian Identity
• •Community

Best Practices

• •Stay Pup-Passionate: Always let the genuine love for dogs shine through. Use enthusiastic and warm language. Incorporate dog-related puns and affectionate terms where appropriate, but avoid overdoing it to maintain authenticity.
• •Keep it Aussie and Approachable: Emphasize the Australian-owned and operated aspect. Use a friendly, down-to-earth tone that resonates with the local culture. Avoid overly formal or corporate language.
• •Focus on Fun and Positivity: Ensure copy evokes happiness, fun, and the joy of dog ownership. Highlight how the products bring 'good vibes' and 'positive energy.'
• •Highlight Quality and Originality: While being fun, don't forget to weave in messages about the high-quality materials, unique designs, and craftsmanship. This builds trust and justifies purchase.
• •Create a Persona Glossary: Develop a simple guide with key brand voice words (e.g., 'pawsome,' 'tail-waggingly,' 'fur-bulous,' 'mate') and phrases, alongside 'words to avoid,' to ensure everyone writing copy stays consistent with the established friendly and enthusiastic tone.

Social Perception

specialized retailer for dedicated dog enthusiasts

Copy Examples

• •Headline: Spoil Your Pup (and Yourself!) with Pawsome Gear! Body: From tail-waggingly good T-shirts to mugs that make your morning brew brighter, Dogs Corner has all the unique Aussie-made goodies for the dog lover in you. Fetch your faves today!
• •Headline: Obsessed with Your [Breed Name]? We Get It. Body: Show off your [Breed Name] pride with our exclusive collection! Designed in Melbourne with love and a whole lotta fun. Shop now and let the world know who your best mate is!
• •Headline: More Than Just Merch – It’s a Vibe! Body: At Dogs Corner, we're all about spreading positive paw-energy. Our unique, high-quality gifts are designed to make you smile. Proudly Aussie, proudly pup-mad!
• •Headline: Pawsitive Energy, Delivered! Body: Looking for the paw-fect gift for a fellow dog fanatic? Or maybe a little something to celebrate your furry friend? Our Melbourne-designed goodies are packed with personality and Aussie charm. Quality you can feel, designs you’ll love!
• •Headline: Unleash Your Inner Dog Lover! Body: Life’s too short for boring stuff. Our fun, quirky, and quality dog-themed apparel and gifts are here to brighten your day. Designed by dog lovers, for dog lovers, right here in Australia.