Brand Tone

Affectionate, Stylish, and Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Pet Well-being & Comfort
• •Style & Individuality
• •Community
• •Customer Centricity

Best Practices

• •Embrace the "Dog Parent" Language: Consistently use affectionate terms like "perrihijos," "best friends," and "family members." This reinforces the core value that pets are cherished children. Address the owner as a fellow "dog mom" or "dog dad."
• •Always Blend Style with Function: In every product description, highlight both the aesthetic appeal ("super chic," "beautiful design") and the practical benefits ( "100% waterproof," "soft micro-polar fleece lining," "easy to clean"). This combination justifies the premium positioning.
• •Highlight "Handmade in Chile": Regularly mention the local, handcrafted nature of the products. This is a key differentiator that builds trust, supports national pride, and speaks to the quality of craftsmanship.
• •Encourage and Feature User-Generated Content (UGC): Actively ask customers to share photos using a branded hashtag. Regularly featuring these photos in social media feeds and on the website strengthens the community, provides social proof, and generates authentic content.
• •Maintain a Helpful and Caring Tone: Continue creating valuable content like blog posts or quick tips on pet care. When responding to questions or reviews, always be warm, personal, and helpful, reinforcing the brand's trustworthy and customer-centric perception.

Social Perception

premium, reliable, and beloved local brand

Copy Examples

• •Cozy season is calling! ✨ Our new Classic Hoodies are here to wrap your best friend in warmth and style. Made with the softest cotton and a whole lot of love, because we know they deserve nothing but the best. Tap to shop the collection and make this their most comfortable season yet! #Doglamour #PerrihijoConEstilo #DogFashion
• •Headline: Style, Comfort, and a Dog Mom's Promise. Welcome to the club! At Doglamour, we create more than just dog clothes—we design moments of joy and comfort for your new family member. From our waterproof raincoats to our snuggly pajamas, every piece is handcrafted with love in Chile. Discover the quality that other 'dog moms' are raving about! Shop now for 10% off your first order.
• •Dress them in love. Discover handcrafted apparel that's as unique as they are. Shop our new arrivals.
• •Subject: A special treat for being part of the Doglamour family! Hi [Customer Name], we've missed you and [Pet's Name]! As a thank you for your continued love and support, here's an exclusive sneak peek at our upcoming winter collection. We know you value quality and style, and we can't wait for you to see what we've created to keep your best friend chic and cozy. Enjoy early access before anyone else!
• •Helping you get ready for rainy day walks! 🌧️ Our waterproof coats are a must-have. Which color is your favorite? (Poll: 💛 or 💙)