Brand Tone

Caring and Empathetic, Trustworthy and Scientific, Premium and Modern, Community-Focused and Friendly, Positive and Upbeat

Brand Values

• •Health First: Prioritizing the well-being and health of dogs above all else.
• •Human-Grade Standards: Believing pets deserve the same quality of ingredients and care as humans. This is a core differentiator.
• •Science and Efficacy: Commitment to products formulated by veterinarians and backed by scientific research.
• •Transparency: Openness about ingredients and formulations.
• •Community: Building a supportive network of dog lovers and treating customers like family.
• •Love and Compassion for Dogs: The fundamental belief that dogs are integral family members who experience a world of compassion and emotion.

Best Practices

• •Embrace \"Dog is Human\" Philosophy: Every piece of copy should reflect the core belief that dogs are family and deserve human-level care and consideration. Use language that speaks to a loving, responsible \"dog parent.\"
• •Lead with Empathy and Care: Address the concerns and aspirations of dog owners. Show understanding for their desire to provide the best for their pets. The tone should be supportive and reassuring.
• •Highlight Quality and Trust: Consistently mention \"human-grade ingredients,\" \"vet-formulated,\" and \"clinically-backed\" to reinforce the brand's commitment to quality and efficacy. Avoid overly technical jargon but convey scientific backing.
• •Maintain a Premium, Yet Accessible Voice: While the product is premium, the tone should remain warm, friendly, and approachable. Avoid being overly formal or exclusive. Think of a knowledgeable, caring friend offering advice.
• •Foster Community and Positivity: Use inclusive language (\"our community,\" \"fellow dog parents\"). Share positive stories and outcomes. The overall message should be uplifting and celebrate the joy of dog companionship.

Social Perception

Many customers perceive Dog Is Human as a premium, trustworthy brand that genuinely cares about dog health. They appreciate the human-grade ingredients and the positive effects seen in their dogs, such as improved coat, energy, and reduced allergies. The minimalist branding is also well-received.

Copy Examples

• •Headline: Because Their Health is Human-Worthy. Body: Your dog isn't just a pet; they're family. That's why our vet-formulated multivitamins are made with the same human-grade ingredients you'd choose for yourself. Give them the daily support they deserve for a vibrant, happy life. [Inspired by 2, 5, 8] Call to Action: Discover Human-Grade Wellness.
• •Headline: More Than a Multivitamin. It's a Daily Dose of Love. Body: Every soft chew is packed with 12 clinically-backed nutrients to nourish from within – supporting playful joints, a radiant coat, and a happy tummy. Because a healthy dog is a happy dog, and a happy dog makes a happy home. [Inspired by 5, 34] Call to Action: Spoil Them Healthy.
• •Headline: See the Difference Human-Grade Makes. Body: Tired of fillers and feed-grade ingredients? We are too. Dog Is Human is committed to elevating pet health with pure, effective, vet-designed nutrition. Join our community of dog parents who choose the best for their best friends. [Inspired by 2, 3, 9] Call to Action: Upgrade Your Dog's Health Routine.
• •Headline: Happy Tummies, Shiny Coats, Wagging Tails. That's the Dog Is Human Promise. Body: Our DM-01 Daily Multivitamin targets five key areas of health, ensuring your companion gets comprehensive support. From boundless energy to a gleaming coat, experience the joy of a truly thriving dog. [Inspired by 2, 4, 34] Call to Action: Invest in Their Best Life.
• •Headline: Vet-Formulated. Dog-Approved. Human-Grade Peace of Mind. Body: Give your furry family member the gift of proactive health with our delicious soft chews. Made with love, backed by science, and designed for the dog who deserves everything. [Inspired by 3, 5, 8] Call to Action: Shop a Vet's Recommendation.