Brand Tone

Professional, technical, and rugged; direct and focused on performance, durability, and efficiency, adopting the voice of a trusted expert or seasoned hunter.

Brand Values

• •Performance and Reliability
• •Dog Safety and Welfare
• •Authenticity
• •Effectiveness

Best Practices

• •Speak the Language of the Hunt
• •Prioritize Function Over Flair
• •Center the Dog as the Hero
• •Use Strong, Active Verbs
• •Reinforce Peace of Mind

Social Perception

Perceived as a specialized supplier for a niche, dedicated community of hound and bird hunters, providing essential, high-stakes equipment. Valued for understanding unique hunting dog needs and product reliability, especially for GPS and training collars.

Copy Examples

• •Trust the Hunt. Not the Signal. Miles from the nearest road, 'close enough' isn't an option. Our X20 GPS Collar delivers real-time tracking you can count on, no matter how dense the cover gets. Keep your partner safe and your hunt on track. Gear Up Now
• •Engineered for the relentless pursuit, the Dog Hunter Pro X30 collar is your unbreakable link to your hound. With a rock-solid waterproof casing and an extended-range antenna, this collar is built to withstand the harshest conditions the backcountry can throw at it. Track up to 20 dogs from a single handheld, because no member of the pack gets left behind.
• •The Hunt Begins. Know Their Every Move. Dog Hunter Pro.
• •Don't Lose the Trail. Gear That Keeps Up.
• •Your best partner deserves the best protection. Our Razor Bad Dog Vests are built to defend against thick brush and unexpected encounters, so they can focus on the track ahead. #DogHunterPro #HuntingDog #ToughGear