Brand Tone

humorous, affectionate, whimsical, celebratory, fun, lighthearted, friendly, and approachable, elevating pets to royal or fantastical status.

Brand Values

• •Celebration of the Human-Animal Bond
• •Humor and Joy
• •Personalization and Uniqueness
• •Quality and Artistry
• •Creativity

Best Practices

• •Embrace the "Royal We": Write as if you are the official portrait artists of the world's most distinguished (and furry) clientele. Use playful, slightly formal, yet humorous language. Phrases like "Commission a portrait," "Unveil the masterpiece," or "A portrait befitting his majesty" reinforce the brand's whimsical theme.
• •Focus on the "Why," Not Just the "What": Instead of just describing the product (a canvas print), describe the feeling it evokes. Copy should focus on joy, laughter, love, and creating a timeless memory. It's not just art; it's a celebration of a pet's personality.
• •Use Pet-Centric Language: Incorporate pet-related puns and phrases naturally (e.g., "pawsitively perfect," "the royal treatment," "a legendary tail"). This shows you understand and are part of the pet-lover community.
• •Keep it Simple and Action-Oriented: While the tone is playful, the call-to-action should be clear. Use direct, simple instructions like "Upload Your Photo," "Choose Your Style," and "Order Now" to make the customer journey effortless.
• •Let the Pictures Do the Talking: The product is highly visual. Ensure copy is concise and complements the images rather than competes with them. Use captions to add context or a funny observation that enhances the humor of the portrait shown. User-generated content, like photos of customers with their portraits, should be a cornerstone of the social media strategy.

Social Perception

Customers are fans who appreciate the humor and creativity; products are perceived as highly unique, gift-worthy, and shareable; seen as a fun, non-essential luxury and a delightful indulgence.

Copy Examples

• •Instagram Ad - Headline: Your pet's kingdom awaits. Body: Does your cat secretly rule your house? Of course, he does. It’s time to make it official. Turn your furry overlord into the work of art they were born to be. Swipe up to commission your royal portrait!
• •TikTok Video Ad - On-screen text: Don't just love your pet. Immortalize them. Caption: Your pet is a legend. Let's prove it. Tap the link in bio to turn your best friend into a masterpiece! #PetPortrait #DoggyLeash #CustomPetArt #ImmortalizeYourPet
• •Email Marketing Campaign - Subject: Is that... Sir Barks-a-Lot? Body: Let’s face it. You already treat your dog like royalty. The special treats, the best spot on the sofa, the constant adoration... so why not give them the portrait to match? For a limited time, get 15% off any portrait from our Renaissance Collection. Crown your furry noble today!
• •Website Homepage Banner - Headline: More Than a Pet. They're a Masterpiece. Sub-headline: We turn your beloved pet into a timeless portrait that’s guaranteed to make you smile. The perfect, unique gift for the pet lover who has everything. Button: Create Your Portrait
• •Facebook Retargeting Ad - Headline: Still thinking about it? Your pet would approve. Body: You were so close to giving your pet the royal treatment they deserve! Don't let your masterpiece go unmade. Click here to finish your order and get ready to see your pet in a whole new light. Satisfaction guaranteed!