Brand Tone

Playful, Sassy, and Conscientious

Brand Values

• •Craftsmanship and Quality
• •Sustainability
• •Expressiveness and Individuality
• •Inclusivity and Social Awareness
• •The Human-Animal Bond

Best Practices

• •Embrace the Sass: Don't be afraid to use humor, pop culture references, and a slightly edgy tone in product names and descriptions. This is a key differentiator.
• •Always Highlight "Handmade" and "Sustainable": These are core values. Every relevant piece of copy should reinforce the messages of "handmade quality" and "zero-waste." It justifies the product's price point and appeals to conscientious consumers.
• •Use "Dog-First" Language: Write from the perspective of what the dog wants or thinks (e.g., "Your dog called," "For the dogs who aren't afraid..."). This creates a playful and engaging narrative that centers the pet.
• •Speak to the Owner's Identity: The copy should acknowledge that the buyer is purchasing these items as a form of their own self-expression. Use language that connects the product to the owner's values, whether it's sustainability, social justice, or simply having a sense of humor.
• •Build a Community Narrative (Even Without Social Media): Use inclusive language like "the pack" and "duo." In emails and on the website, tell the story of Ashley and the "founding pack members" to create a personal connection and make the brand feel like a small, passionate community that customers are joining.

Social Perception

The perception of Doggishshop appears positive, particularly within the B2B space (Faire) for product quality and service. Due to a lack of public-facing social media or widespread reviews, broader public sentiment is hard to gauge. Customers are likely drawn to its unique, handmade aesthetic, sustainable practices, and bold, expressive designs, appealing to a niche audience valuing these specific qualities.

Copy Examples

• •Your dog has a big personality. Don't let their collar be boring. Our handmade, durable collars are for the dogs who aren't afraid to make a statement. P.S. We made them in our zero-waste studio, so you can look good *and* feel good. #Doggishshop #HandmadeWithAttitude #SustainableStyle
• •Style That’s Not Just For The Humans. Shop matching bandanas and headbands and be the coolest duo at the dog park. Handmade, comfy, and always turning heads.
• •Your dog called. They want a new look.
• •Let's be honest, your dog runs the house. This bandana is for the true boss. Made from 100% soft cotton (perfect for comfortable napping after a long day of being in charge) and handcrafted with love and a little bit of sass in our zero-waste studio.
• •We're not your average pet brand. We're Doggishshop. Fueled by a love for dogs and a belief that their accessories should be as unique as they are. From our zero-waste studio to your dog's neck, every piece is handmade with quality, sustainability, and a whole lot of personality.