Brand Tone

Caring & Passionate, Knowledgeable & Trustworthy, Community-Focused & Connecting, Modern & Aesthetic, Approachable & Friendly

Brand Values

• •Health & Nutrition
• •Enrichment & Wellbeing
• •Quality & Thoughtful Design
• •Ethical Sourcing
• •Connection
• •Transparency & Authenticity
• •Curiosity & Learning

Best Practices

• •Prioritize 'Connection' and 'Care': Frame product benefits around how they enhance the dog's wellbeing and the human-animal bond. Use empathetic and warm language.
• •Educate, Don't Just Sell: Incorporate an educational element, especially regarding nutrition and enrichment, reflecting the founder's expertise and the brand's value of curiosity.
• •Maintain Authenticity and Transparency: Share the 'why' behind products and the brand. Don't be afraid to show the personal side, as seen on TikTok.
• •Emphasize Quality and Thoughtful Design: Clearly communicate the high-quality, often single-ingredient nature of treats and the functional, aesthetic design of accessories. Use descriptive words that convey this (e.g., 'premium,' 'ethically-sourced,' 'innovative design').
• •Foster a Sense of Community: Use inclusive language ('your dog, and your community come first'). Encourage interaction and sharing, positioning dogged as a hub for dog lovers.

Social Perception

Highly Positive Customer Feedback, Trusted Source for Pet Wellness, Appreciation for Aesthetics & Functionality, Engaged Community (emerging)

Copy Examples

• •Fuel your best friend's adventures with dogged determination. Our new [Treat Name] treats: single-ingredient goodness, packed with love and nutrients, because they deserve nothing less. #DoggedDevotion #HealthyDogTreats
• •Mealtime is more than just a meal – it's a moment to connect and enrich. Our thoughtfully designed slow feeders turn every bite into a stimulating, healthy experience. Discover the dogged difference. #EnrichmentForDogs #MindfulMealtimes
• •From our family (and our very own Ruby the Vizsla!) to yours. Dogged was born out of a passion for deeper connections and healthier, happier lives for our canine companions. We're not just a shop; we're a community for curious dogs and their humans. #ShopDogged #CanineWellbeing #DoggedStory
• •Wondering what's *really* in your dog's bowl? At dogged, we're led by canine nutrition, crafting treats and meal solutions that are as honest as they are delicious. Because a healthy dog is a happy dog. #DogNutrition #TrustedByDogged
• •Show your dogged spirit. Our Connection Tee is more than just a shirt; it's a nod to the incredible bond we share with our four-legged family. Comfortable, durable, and designed for the love of dogs. #DoggedLifestyle #WearYourLove