Brand Tone

Friendly and Approachable, Caring and Passionate, Enthusiastic and Adventurous, Reassuring and Trustworthy, Stylish and Modern

Brand Values

• •Quality and Durability
• •Comfort
• •Ease of Use (Convenience)
• •Strengthening the Human-Animal Bond
• •Customer-Centricity
• •Style and Innovation
• •Safety

Best Practices

• •Embrace the "Dog Lover" Persona: Consistently use language that reflects a genuine love and understanding of dogs and their owners. Share relatable anecdotes, use pet-centric humor (appropriately), and always speak from a place of shared passion.
• •Prioritize Positivity and Enthusiasm: Focus on the joy, adventure, and positive experiences that the products enable. Use upbeat language and an encouraging tone to inspire owners to get out and do more with their dogs.
• •Balance Friendliness with Authority: While being approachable and friendly, also subtly weave in the expertise and quality behind the products. Mentioning durability, safety features, and thoughtful design reassures customers of the brand's credibility.
• •Be Clear, Concise, and Helpful: Especially when describing product features or addressing customer queries, ensure the language is easy to understand, straightforward, and genuinely helpful. Avoid overly technical jargon unless clearly explained.
• •Show, Don't Just Tell, the Bond: Use user-generated content, photos, and videos that showcase the bond between dogs and owners enjoying Dog Friendly Co. products. Let the visuals reinforce the brand's message of shared experiences and happiness. The copy should complement these visuals by highlighting the emotions and benefits depicted.

Social Perception

Positive Product Experience, Appreciation for Design and Style, Good Customer Service (Generally), Trustworthy Brand, Some Sizing/Fit Issues, Valued by Dog Owners, Growing and Responsive

Copy Examples

• •Headline: Adventure Awaits. Is Your Pup Ready? Body: Unleash the joy of every walk with Dog Friendly Co. harnesses. Designed for ultimate comfort, effortless use, and the durability your adventures demand. Because the best moments are shared. #DogFriendlyAdventures
• •Headline: Say Goodbye to Pulling, Hello to Happy Walks! Body: Our ergonomic harnesses with the optional no-pull front D-ring make every outing a breeze. More control for you, more comfort for them. It’s time to love your walks again. #HappyPawsHappyHour
• •Headline: Style Meets Substance. Comfort Meets Control. Body: Why choose? Dog Friendly Co. delivers gear that’s as vibrant and unique as your furry friend, without compromising on quality or safety. Elevate your dog’s style and your peace of mind. #DogGearRedefined
• •Headline: From Garage Dream to 300,000 Happy Pups! Body: We started Dog Friendly Co. because we’re dog-obsessed, just like you. Our passion? Crafting high-quality, thoughtfully designed essentials that make life with your dog even better. Join our pack! #DogObsessed #DogFriendlyCo
• •Headline: The Perfect Fit, Guaranteed. Or Your Money Back. Body: We’re so confident your dog will love the comfort and freedom of our gear, we offer a 60-Day Perfect Fit Guarantee. Explore worry-free and discover the Dog Friendly Co. difference. #PerfectFitPromise