Brand Tone

Caring, Compassionate, Passionate, Enthusiastic, Trustworthy, Transparent, Friendly, Approachable, Quality-Conscious, Responsible

Brand Values

• •Animal Welfare
• •Quality
• •Customer Satisfaction
• •Sustainability
• •Transparency
• •Community

Best Practices

• •Maintain a caring and compassionate tone by highlighting the brand's support for animal welfare and commitment to enriching dogs' lives.
• •Use passionate and enthusiastic language to convey the founders' love for dogs and the fun associated with the brand's products and community.
• •Emphasize trustworthiness and transparency by showcasing the brand's commitment to quality, sustainability, and social contributions.
• •Adopt a friendly and approachable tone by using informal language and creating a direct connection with customers.
• •Reinforce the brand's focus on quality and responsibility by highlighting the use of high-quality materials and thorough product testing.

Social Perception

DogFreund aims to be perceived as a modern, relatable, and likeable brand that is socially conscious, helpful, and trustworthy. The brand wants to be seen as more than just a retailer, but as a valuable resource and community for dog owners.

Copy Examples

• •Wo Qualität auf Mitgefühl trifft! (Where quality meets compassion!)
• •Unsere Kunden sind zufrieden mit Qualität, Lieferung und Service! (Our customers are satisfied with quality, delivery, and service!)
• •Wir sind leidenschaftliche Hundeliebhaber (We are passionate dog lovers)
• •Emotionale Videos und jede Menge Spaß (Emotional videos and lots of fun)
• •Qualität & Nachhaltigkeit (Quality & Sustainability)