Brand Tone

Caring & Passionate, Trustworthy & Knowledgeable, Canadian & Proud, Approachable & Friendly, Modern & Fun

Brand Values

• •Dog Health & Wellness
• •Quality & Transparency
• •Canadian Identity
• •Customer Satisfaction
• •Environmental Responsibility
• •Community

Best Practices

• •Embrace the "Eh?": Use quintessentially Canadian colloquialisms and a friendly, slightly informal "Eh?" where appropriate to reinforce the brand's origin and approachable nature.
• •Prioritize "Dog-First" Language: Always speak from a place of genuine care and love for dogs. Highlight benefits *for the dog* and empathize with the concerns of dog owners.
• •Be Transparent and Informative: Clearly explain the benefits of natural ingredients and the science/reasoning behind their formulations in simple, accessible language. Avoid overly technical jargon unless explained. Back up claims with facts and testimonials.
• •Maintain a Positive and Hopeful Outlook: Focus on solutions and the positive impact the supplements can have on a dog's life, offering reassurance and support to customers.
• •Visually Canadian: Ensure that imagery and visual branding elements consistently reflect the Canadian identity, complementing the written copy (e.g., maple leaves, Canadian landscapes, if appropriate, or simply a clean, natural aesthetic). While their products are supplements, the "Dog-Eh!" name itself evokes a Canadian feel.

Social Perception

Positive, Trusted, Supportive of Animal Welfare, Engaged

Copy Examples

• •Headline: Give Your Best Friend the Best, Eh? 🇨🇦 Discover Natural Canadian Supplements for a Happier, Healthier Pup. Body: At Dog-Eh!, we believe our furry family members deserve nothing but the finest. That's why our human-grade supplements are made with love, right here in Canada, using only a paw-full of natural ingredients. See the wagging difference!
• •Headline: Joint Pain Slowing Your Pup Down? We Get It. And We Can Help. Body: Watching your dog struggle is heartbreaking. Our Joint Support supplement, packed with nature's best like Green-Lipped Mussels and Turmeric, is veterinarian-approved and loved by Canadian dog parents just like you. Help them bounce back, naturally!
• •Headline: Shine From the Inside Out! ✨🇨🇦 Healthy Skin & Coat, Eh? Easy! Body: Is your dog's itchy skin making you both miserable? Dog-Eh!'s Skin & Coat Plus uses simple, powerful ingredients like Bee Pollen and Coconut Oil to soothe and nourish. Because a healthy dog is a happy dog, and that's what we're all about here in Canada!
• •Headline: Fuel Their Zest for Life, the Canadian Way! 🍁 Body: From energetic pups to wise seniors, every dog deserves to feel their best. Dog-Eh! provides targeted, natural supplements to support their vitality at every stage. Proudly Canadian, proudly for your dog.
• •Headline: Our VIP Promise: Happy Pups, Guaranteed. That's the Dog-Eh! Difference. Body: We're so confident your dog will love the benefits of our Canadian-made supplements, we offer a no-hustle, 60-day VIP Guarantee. If you're not happy, we'll refund you AND buy you a competitor's product. Because your dog's well-being is our top priority, eh?