Brand Tone

Friendly and Approachable, Caring and Passionate, Trustworthy and Knowledgeable, Proudly Canadian, Modern and Fun

Brand Values

• •Dog Health & Wellness
• •Quality & Transparency
• •Canadian Identity
• •Customer Satisfaction
• •Environmental Responsibility
• •Community

Best Practices

• •Embrace the "Eh?": Weave in Canadian colloquialisms and a friendly, slightly informal "Eh?" where appropriate to reinforce the brand's origin and approachable nature. This makes the brand memorable and relatable.
• •Prioritize "Dog-First" Language: Always write from a place of genuine care and love for dogs. Highlight the benefits *for the dog* and empathize with the concerns and joys of dog ownership.
• •Be Transparent and Informative (but keep it simple!): Clearly explain the benefits of natural ingredients and the science/reasoning behind their formulations in simple, accessible language. Avoid overly technical jargon unless clearly explained. Back up claims with facts and testimonials where possible.
• •Maintain a Positive, Hopeful, and Playful Outlook: Focus on solutions and the positive impact the supplements can have on a dog's life, offering reassurance, support, and a touch of fun to customers.
• •Consistently Canadian Visuals & Voice: Ensure that imagery and visual branding elements consistently reflect the Canadian identity, complementing the written copy (e.g., maple leaves, Canadian landscapes, or simply a clean, natural aesthetic that feels authentic to Canada). This reinforces brand recognition and trust.

Social Perception

Positive, Trusted, Supportive of Animal Welfare, Engaged

Copy Examples

• •Headline: Give Your Best Friend the Boost They Deserve, Eh? 🇨🇦 Body: Happy joints, shiny coats, and wagging tails – that's the Dog-Eh! way! Our Canadian-made supplements are packed with natural goodness because we believe your furry family deserves nothing but the best. Simple ingredients, pawsitive results!
• •Headline: From Pups to Seniors, We've Got Their Health Covered. Body: Whether they're a bouncy pupper or a wise old friend, Dog-Eh! offers targeted, natural supplements to support their vitality at every stage. Proudly Canadian, lovingly made for your dog's best life.
• •Headline: Worried About What's in Their Supplements? We Get It. Body: At Dog-Eh!, we're all about transparency, eh! Just a paw-full of natural, human-grade ingredients in every scoop. No fillers, no nonsense – just pure, Canadian-made goodness for your peace of mind and their happy wags.
• •Headline: Our VIP Promise: Happy Pups, Happy You. Guaranteed! Body: We're so confident your dog will love the benefits of our supplements, we offer a no-fuss, 60-day VIP Guarantee. If you're not thrilled (and they're not thriving), we'll refund you AND help you find a competitor's product. That's the Dog-Eh! difference!
• •Headline: Fuel Their Adventures, Naturally! 🍁 Body: Keep those tails wagging on every adventure with Dog-Eh! Our premium supplements are made right here in Canada to help your dog feel their best, from the dog park to the mountain trails. Let's explore together!