Brand Tone

caring, sophisticated, and community-oriented

Brand Values

• •Quality and Natural Products
• •Animal Well-being
• •Style and Aesthetics
• •Community and Local Focus
• •Passion and Expertise
• •Ethical Sourcing/Production

Best Practices

• •Emphasize "Love & Style": Continuously weave in the core concept of providing products and services that are both beneficial for pets ("Love") and aesthetically pleasing ("Style").
• •Use Warm and Inclusive Language: Address pet owners as "discerning," "caring," or part of a "community." Refer to pets as "companions," "family members," or "furry friends."
• •Highlight Natural and Quality Aspects: Consistently mention terms like "natural," "healthy," "ecological," "premium," and "carefully selected" when describing products and ingredients.
• •Incorporate the Founder's Story (Subtly): Reference Coralie and Rafiki where appropriate to reinforce the personal passion and genuine love for animals behind the brand. This adds authenticity.
• •Maintain a Sophisticated yet Approachable Voice: Avoid overly technical jargon. The language should be elegant and reflective of quality, but still easy for all pet owners to understand and connect with. Focus on the benefits for both the pet and the owner.

Social Perception

premium, boutique-style provider for discerning pet owners who prioritize natural, high-quality, and stylish products for their pets

Copy Examples

• •Headline: For the Love & Style of Your Companion. Body: At Dog Delicat, we believe your cherished dog or cat deserves the finest. Discover our curated collection of natural, European-sourced essentials, designed for their well-being and your discerning taste. Because they're not just pets, they're family. Call to Action: Explore Our Boutique.
• •Headline: Naturally Nurtured, Beautifully Pampered. Body: Treat your furry friend to a spa day with our gentle, natural grooming services. Our expert care ensures a relaxed experience, leaving them feeling refreshed, happy, and looking their absolute best. Call to Action: Book a Wellness Groom.
• •Headline: Curated with Care, For Pets & Their People. Body: From nourishing, eco-conscious treats to elegantly designed accessories, every item at Dog Delicat is handpicked with love by Coralie and approved by Rafiki, our discerning CEO-cocker! We're passionate about bringing joy to your home. Call to Action: Meet Our Founders' Favorites.
• •Headline: More Than a Boutique, It's a Community. Body: Join the Dog Delicat family! We're proud to be your local haven for premium pet essentials and expert advice. Connect with fellow pet lovers and discover products that celebrate the special bond you share. Call to Action: Visit Us in Thionville / Follow Our Journey Online.
• •Headline: Invest in Their Happiness. Naturally. Body: Choosing Dog Delicat means choosing uncompromising quality and products that align with your values. Healthy, happy pets make happy homes. Explore our range of ecological and stylish solutions today. Call to Action: Shop Natural Collections.