Brand Tone

Passionate & Caring, Trustworthy & Transparent, Artisanal & Premium, Community-Oriented & Friendly, Advocates for Animal Welfare

Brand Values

• •Health & Well-being of Pets
• •Quality & Craftsmanship
• •Integrity & Transparency
• •Love for Animals (especially Rescues)
• •Supporting Local & U.S.A. Sourced
• •Giving Back

Best Practices

• •Always Lead with Passion and Care: Every piece of copy should reflect the genuine love for dogs that is at the heart of the brand. Use warm, empathetic language.
• •Emphasize Quality and Transparency: Consistently highlight the superior, U.S.A.-sourced ingredients and the handmade, small-batch process. Don't be afraid to share details that build trust.
• •Tell Your Story (and Your Customers' Stories): Weave the brand's origin story and values into your communication. Share testimonials and user-generated content to show real-world impact and build community.
• •Use "Gourmet" and "Artisanal" Descriptors Authentically: While the treats are premium, ensure the language remains approachable and focuses on the tangible benefits for the dog (health, taste) rather than just exclusivity.
• •Maintain a Friendly and Community-Focused Voice: Engage with your audience, respond to comments with warmth, and continue to highlight your local roots and support for animal welfare causes. Your copy should feel like it's coming from a knowledgeable, caring friend.

Social Perception

Highly Positive, Trusted Source for Healthy Treats, Appreciation for Mission, Seen as a Local, Caring Business

Copy Examples

• •Headline: Spoil Your Best Friend, Guilt-Free. Body: Our gourmet Dog and Hen treats are handcrafted in small batches with 100% U.S.D.A. chicken and the finest U.S.A.-sourced ingredients. Because they deserve nothing less than the best.
• •Headline: From Our Pack to Yours, With Love. Body: Born from a desire to give our own rescue pups the healthiest, most delicious treats, Dog and Hen is our promise of quality and care. Taste the difference love makes.
• •Headline: Picky Eater Approved! Body: Does your furry friend turn their nose up at most treats? Ours are so good, they're something to bark about! Made with simple, natural ingredients even the most discerning palates adore.
• •Headline: Fuel Their Adventures, Naturally. Body: Whether it's a walk in the park or a cuddle on the couch, fuel those precious moments with Dog and Hen’s wholesome, handmade treats. Crafted for health, happiness, and endless tail wags.
• •Headline: More Than Just a Treat – It's a Commitment. Body: We started Dog and Hen after learning the truth about commercial pet food. That's why every treat is made with integrity, transparency, and a deep commitment to your pet's well-being. Plus, every purchase helps support rescue organizations.