Brand Tone

Nurturing, Caring, Educational, Informative, Empowering, Natural, Pure, Community-Oriented, Professional, Trustworthy

Brand Values

• •Wellness & Health
• •Purity & Quality
• •Empowerment & Education
• •Integrity & Responsibility
• •Community & Connection
• •Natural Solutions

Best Practices

• •Always write with the underlying principles of wellness, purity, empowerment, education, and community in mind. Let these values shine through your word choices.
• •Address the customer directly. Frame benefits around their needs, aspirations, and potential problems your products/guidance can solve (e.g., "Feeling overwhelmed? Discover how..." instead of "Our oils are great for...").
• •Provide genuine value by sharing knowledge, tips, and usage ideas. This builds trust and positions the advocate as a helpful resource, aligning with the educational tone.
• •While aligning with doTERRA's broader messaging, infuse personal experiences and genuine passion (where appropriate and compliant). This makes the advocate relatable and builds connection. For example, sharing a personal story about how an oil helped.
• •Employ a lexicon that reflects natural living, purity, and well-being (e.g., "nurture," "thrive," "pure," "balance," "vitality"). Ensure any accompanying visuals align with this natural, clean, and uplifting aesthetic. Avoid overly technical jargon without explanation and ensure all claims are compliant with regulations and doTERRA's guidelines.

Social Perception

doTERRA products, particularly essential oils, are often perceived as high quality by users. Many customers report positive experiences with the products for various wellness applications. As a multi-level marketing company, doTERRA (and by extension, its advocates) faces scrutiny and mixed perceptions regarding its business opportunity. Some view it positively as a means of entrepreneurship, while others are critical of MLM practices.The perception of the "brand" at the advocate level (like Wendy Jaramillo's store) is heavily influenced by the individual advocate's approach, knowledge, and customer service. A positive, helpful advocate enhances brand perception, while aggressive or misinformed approaches can detract.There's a strong sense of community among doTERRA users and advocates who share a passion for natural health.

Copy Examples

• •Rediscover Your Wellbeing, Naturally. Explore the pure power of essential oils to nurture your family's health. ✨
• •Unwind and find your calm. Our CPTG® Lavender essential oil is your gentle partner for restful nights and serene days. Learn how a few drops can transform your routine. 🌿
• •What's your favorite way to use Peppermint oil? Share your tips and experiences below! Let's learn and grow together in our wellness journey. #EssentialOilCommunity #NaturalLiving
• •Hi, I'm Wendy! My passion is helping you discover simple, natural ways to support your health and create a thriving home. Let's explore how doTERRA can empower you. 🌱
• •Ready to embrace a healthier lifestyle? Our [Starter Kit Name] is perfectly curated with everything you need to begin your essential oil journey with confidence. Empower your wellness today!