Brand Tone

A hybrid of aspirational fashion and encouraging accessibility, using sophisticated language while maintaining an inclusive and welcoming tone.

Brand Values

• •Quality Craftsmanship
• •Affordable Luxury
• •Style & Originality
• •Community & Adventure

Best Practices

• •Lead with Fashion, Support with Adventure: Prioritize the "affordable luxury" and "Italian style" messaging in headlines and primary visuals. Use the "adventure" and "community" themes as supporting elements in the body copy or in specific campaigns to add depth.
• •Use a Consistent Lexicon: Create a list of on-brand words. For the fashion angle, use terms like "curated," "meticulously," "handcrafted," "elegant," and "statement." For the accessible angle, use "affordable," "community," "your style," and "discover."
• •Visuals Must Match the Message: Ensure that the photography and videography align with the primary tone of aspirational style. If incorporating adventure, the context should still feel elevated and stylish, not rugged and extreme.
• •Amplify the "Why": Consistently tell the story highlighted on the "About Us" page—that the brand was created to make high-quality, stylish eyewear accessible to everyone. This narrative builds a strong connection with consumers.
• •Maintain a Unified Voice Across All Platforms: From the website's product descriptions to Instagram captions and customer service emails, the tone should remain consistent. It should always feel like it's coming from a sophisticated, yet approachable style expert.

Social Perception

Likely perceived as a stylish and affordable eyewear option for fashion-conscious consumers, with an air of quality due to emphasis on Italian craftsmanship. The "adventure" aspect is less developed and not as clearly perceived.

Copy Examples

• •Style isn't just what you wear, it's an attitude. Meticulously crafted in Italy, designed to make a statement. Discover your edge. #DoerStyle #ItalianCraftsmanship
• •Luxury Within Reach. Why should timeless style come with a high price tag? We bring you handcrafted Italian eyewear that elevates your look, not your budget. Find your perfect pair today and get up to 50% off.
• •Handcrafted in Italy. Designed for the Individual. Experience affordable luxury.
• •Don't Follow Trends. Set Them. Your style is unique, and your accessories should be too. Our latest collection features limited-edition designs, ensuring you stand out from the crowd. Explore new arrivals before they're gone.
• •Capture the essence of Italian elegance with The Roma. Featuring a bold, handcrafted acetate frame and full UV400 protection, this pair is built for both sunny adventures and city escapes. Effortless style, uncompromising quality.