Brand Tone

stylish, modern, and direct, with an aspirational and slightly bold edge.

Brand Values

• •Style & Individuality: Emphasizing that their glasses are a statement and help users stand out. The connection to iconic city styles further supports this.
• •Protection & Comfort: Highlighting effective blue light and UV protection, along with lightweight and comfortable design for all-day wear.
• •Modern Lifestyle & Innovation: Positioning themselves as a brand for a modern lifestyle, incorporating innovative technology.
• •Quality: Mentioning high-quality materials and precise manufacturing.
• •Aspiration: The desire to not just see, but to be noticed.

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., Modern, Stylish, Confident, Direct, Aspirational) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "You" and Benefits, Not Just Features: While features like "UV protection" are important, frame them around what they *do* for the customer (e.g., "Keep your eyes safe and comfortable on the sunniest days").
• •Use Strong Verbs and Concise Language: Avoid overly passive language or jargon. Get straight to the point in a way that reflects modern communication. The website uses phrases like "setzen wir neue Massstäbe" (we set new standards) and "unterstreichen auch deinen individuellen Look" (also underline your individual look).
• •Maintain Visual and Textual Consistency: Ensure the style of your copy matches the visual branding (website design, product photography, social media aesthetic). DODOZURICH aims for a modern and stylish look.
• •Listen and Adapt (Slightly): While consistency is key, pay attention to how your audience responds on different platforms. The core tone should remain, but the specific expression might be slightly adapted (e.g., TikTok's more informal style compared to a website's main page), as seen with their German TikTok content. Always bring it back to the core values of style, protection, and modern living.

Social Perception

As a relatively new brand (founded in 2025 according to their website), broad public perception is likely still forming. The primary perception will be shaped by their website and current social media efforts (TikTok). They are positioning themselves as a provider of fashionable and functional eyewear.

Copy Examples

• •Headline (Website/Ad): "Beyond Vision. DODOZURICH. See and Be Seen."
• •Instagram/TikTok Post: "Tired of screen glare ruining your vibe? Upgrade your look and protect your eyes with DODOZURICH blue light glasses. Inspired by [City Name], designed for you. #DodoZurich #BlueLightGlasses #EyewearFashion #StyleStatement #EyeProtection"
• •Product Description Snippet: "The 'MIAMI' by DODOZURICH: Bold lines meet cutting-edge blue light filtering. For those who work hard, play harder, and always look sharp. Experience all-day comfort and make your statement."
• •Email Subject Line (Promotion): "Your Exclusive: DODOZURICH - Style That Protects Is Here."
• •Website "About Us" Snippet: "At DODOZURICH, we believe eyewear is an extension of your personal style. Founded in 2025, we're here to bring you glasses that don't just correct your vision or shield your eyes, but elevate your entire look. It’s not just about seeing the world; it’s about how the world sees you."