Brand Tone

Aspirational, Enthusiastic, Informative, Customer-Focused, Reassuring and Playful

Brand Values

• •Authenticity
• •Accessibility
• •Customer Satisfaction
• •Quality & Efficacy
• •Innovation
• •Value

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the desired tone (e.g., enthusiastic, knowledgeable, trustworthy, slightly playful on certain platforms), core messaging, and key phrases that align with DODOSKIN's values of authenticity, accessibility, and customer focus. Ensure this is shared with anyone creating content.
• •Prioritize Authenticity and Transparency in Messaging: Given some user concerns, consistently emphasize product genuineness and be transparent about shipping times or stock issues. Avoid overly exaggerated claims and focus on the real benefits of K-beauty.
• •Educate and Empower: Continue to create content that explains K-beauty concepts, ingredients, and routines in an approachable way. This reinforces the "trustworthy pal" aspect of the brand.
• •Adapt Tone to Platform, but Maintain Core Voice: While TikTok can be more playful and Instagram more visual, the underlying message of being a reliable and enthusiastic source for K-beauty should remain consistent. The eBay store, for example, uses a friendly "Hello lovelies!" greeting.
• •Engage with the Community Consistently and Empathetically: Actively monitor social media and review sites. Respond to comments and concerns (both positive and negative) promptly and professionally, reflecting the stated customer-centric value. This can help build trust and address the mixed perceptions regarding customer service.

Social Perception

Mixed but Leaning Positive for Product Authenticity and Range. Price Competitiveness Recognized. Seen as a Significant K-Beauty Source.

Copy Examples

• •Headline: Unlock Your Glow: Authentic K-Beauty Treasures Await! Body: Dive into the world of radiant skin with DODOSKIN! We bring you the most sought-after Korean skincare and makeup, straight from Seoul to your doorstep. Discover your new holy grail today! #DODOSKIN #KBeautyGlow
• •Headline: Your K-Beauty Journey Starts Here! ✨ Body: Confused by the 10-step routine? Don't be! At DODOSKIN, we make Korean beauty easy and accessible. Find curated essentials, honest advice, and the best prices. Let's achieve that "glass skin" together! #KoreanSkincare #GlassSkinSecrets
• •Headline: Real Results, Real Korean Beauty. Only at DODOSKIN. Body: Tired of hype? We are too. That's why we only stock 100% authentic, effective K-beauty brands loved in Korea and worldwide. Experience the difference quality ingredients make. #AuthenticKBeauty #SkincareThatWorks
• •Headline: From Cult Classics to Rising Stars – Your K-Beauty Wonderland! Body: Whether you're searching for a beloved favorite or the latest K-beauty innovation, DODOSKIN has you covered. Explore our vast collection and enjoy fast shipping on all your must-haves! #KBeautyHaul #DODOSKINFinds
• •Headline: Glow Up Your Shelfie! 📸 Body: Get ready for your best skin yet! DODOSKIN delivers top-tier Korean beauty picks that are as effective as they are beautiful. Share your K-beauty transformations with us! #ShelfieGoals #MyDODOSKIN