Brand Tone

Practical, Eco-Conscious, and Friendly

Brand Values

• •Functionality and Convenience
• •Sustainability
• •Customer Satisfaction
• •Quality Design

Best Practices

• •Lead with the Problem-Solution Angle: Start by highlighting common frustrations (spills, small straws, plastic waste) and immediately present Dodoko as the ideal solution. This resonates with the practical nature of the brand.
• •Balance "Eco-Friendly" with "Lifestyle Upgrade": While sustainability is a core value, the copy should emphasize how the product improves the customer's daily life. Frame it as a smart, convenient, and stylish choice, where the eco-friendly aspect is a significant bonus.
• •Use Simple, Confident Language: Avoid jargon. The tone should be direct, clear, and assured. Use strong, benefit-oriented words like "leak-proof," "shatterproof," "easy," and "guaranteed."
• •Incorporate Customer Language: Leverage words and phrases from positive customer reviews (e.g., "my favorite cup for everything," "perfect for on-the-go"). This builds authenticity and trust.
• •Maintain Visual and Tonal Consistency: Ensure all marketing materials as from the website to Amazon listings to any future social media as use the same friendly, practical, and clean tone. The visual branding should remain minimalistic and modern to match the "sleek" product design.

Social Perception

Largely positive, with customers appreciating its leak-proof design, durability, and ease of cleaning, though some note issues with metallic taste, straw cleaning, and dishwasher compatibility.

Copy Examples

• •Sip, Seal, and Go. No Spills, No Waste. Your daily boba or smoothie run just got a major upgrade. The Dodoko reusable cup is designed to be completely leak-proof and features an extra-wide, collapsible straw for the perfect sip every time. Join the reusable revolution and enjoy your favorite drinks, mess-free. #Dodoko #ReusableBobaCup #SustainableSipping
• •The Last Boba Cup You'll Ever Need. Tired of flimsy plastic and straws that don’t work? We designed the Dodoko cup for modern life. Durable, stylish, and incredibly easy to clean. Perfect for your commute, your desk, or your next adventure.
• •Welcome! Here’s to better, cleaner sipping. Hey [Name], thanks for joining the Dodoko family! We believe that enjoying your favorite drink shouldn’t come at the cost of our planet. That’s why we created a reusable cup that’s not just eco-friendly, but also designed to be the best-performing cup in your cabinet. Get ready for a spill-proof, hassle-free experience.
• •Designed for Drink Lovers, by Drink Lovers. We get it. Boba pearls need a wide straw. Iced coffee needs to stay cold. And nobody has time for leaks. The Dodoko tumbler addresses it all with a shatterproof body, a no-spill resealable lid, and a telescopic stainless steel straw that tucks away neatly when you're done. It's the simple, sleek solution to your daily drink routine.
• •Still Thinking About It? Your perfect boba and smoothie companion is waiting. Don't settle for another messy commute. With the leak-proof Dodoko cup, you can confidently toss it in your bag and go. With our 100% satisfaction guarantee, the only thing you have to lose is plastic waste.