Brand Tone

friendly, gentle, and aspirational

Brand Values

• •Simplicity and Functionality
• •Quality and Durability
• •Accessibility
• •Enhancing Everyday Moments
• •Customer-Centricity

Best Practices

• •Lead with Emotion, Follow with Function: Start copywriting by evoking the feeling the product creates (e.g., "a sense of calm," "a touch of whimsy") before detailing its features.
• •Use Simple, Evocative Language: Avoid jargon and overly complex sentences. Opt for words like "gentle," "soft," "simple," and "joyful" to maintain the brand's friendly and accessible tone.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy always matches the clean, minimalist, and warm aesthetic of the brand's visuals.
• •Engage with a Personal Touch: When interacting with customers on social media or in email marketing, use a conversational and personal tone. Address them directly and respond to their feedback with genuine appreciation.
• •Tell Stories of "Small Joys": Center marketing campaigns and social media content around the brand's core message. Showcase how DODOHO products fit into and enhance the small, happy moments of everyday life.

Social Perception

The public perception of DODOHO is largely positive. Customers view the brand as a reliable source for charming and functional home goods that add a touch of modern elegance to their living spaces. The brand is perceived as trustworthy and having a good eye for design. The positive sentiment is reinforced by the personal and appreciative tone of customer reviews. There is no significant negative feedback or controversy associated with the brand, suggesting a solid reputation among its customer base.

Copy Examples

• •Tired of stumbling in the dark? Let our new Lumi night light guide your way with a soft, gentle glow. Because even midnight snack runs should feel serene. #dodoho #smalldetails
• •Wash your hands of boring bathroom accessories. Our sleek, touch-free soap dispenser adds a touch of modern magic to your daily routine. Clean, simple, and oh-so-satisfying. #dodoho #homeessentials
• •Your walls are telling a story. Make it a happy one. Our new collection of art prints is here to add a splash of joy and personality to your favorite spaces. #dodoho #walldecor
• •At DODOHO, we believe that a happy home is built on the little things. The perfect morning light, a clutter-free counter, a piece of art that makes you smile. Discover the small joys that make a big difference. #dodoho #improveyourspace
• •Brighten up your week with 15% off all our lighting products. Create your own little pocket of sunshine and let your home shine. #dodoho #weeklydeal