Brand Tone

youthful, irreverent, humorous, and trendy

Brand Values

• •Self-Expression and Individuality
• •Anti-Boredom and Fun
• •Style and Trend-Awareness
• •Simplicity

Best Practices

• •Speak the Language of Your Audience: Consistently use informal language, relevant slang, and emojis. Avoid corporate jargon and overly polished copy. The voice should feel like it's coming from a friend, not a company.
• •Stay Plugged into Culture: The brand's strength is its relevance. Continuously monitor trends on TikTok and other social platforms to inform both product design and marketing content. Use trending sounds, memes, and formats.
• •Lead with Visuals: This is a visual brand. All copy should support eye-catching videos and images. Keep text short, punchy, and designed to complement the visual element, not overshadow it.
• •Focus on the "Why," Not Just the "What": The customer isn't just buying a sticker; they're buying a piece of identity. Frame the copy around the benefits of self-expression, individuality, and the fun of standing out.
• •Maintain a Confident and Edgy Attitude: Don't be afraid to be bold or a little provocative. The brand's irreverence is a key differentiator. This attitude builds a strong connection with an audience that rejects conformity.

Social Perception

Based on the high engagement on TikTok, DODO Covers® is perceived positively by its target audience as a cool, fun, and relatable brand. The follower and like counts suggest that its content and products resonate strongly, creating a community that appreciates the humor and the focus on personalization. The lack of a broader online footprint indicates it is likely a niche, direct-to-consumer brand with a cult following.

Copy Examples

• •Boring cards are a federal crime. Your wallet deserves better. Stop paying with a boring piece of plastic. Slap on a DODO Cover and turn every transaction into a statement. Easy to apply, impossible to ignore.
• •That feeling when your card is as unique as your playlist. 💅 Don't be a copy, be an original. Link in bio to un-boring your wallet. #dodocovers #customcard #paymentgoals
• •Product Name: The 'This is Fine' Cover. Description: For when you're buying your fifth coffee before noon. This cover won't fix your problems, but at least your card will get it. Perfect fit, bubble-free, and 100% relatable.
• •🚨 Your wallet called. It's dying of boredom.
• •Don't just tap to pay. Tap with personality. DODO Covers are the ultimate upgrade for the most used card in your wallet. What does your card say about you?