Brand Tone

sophisticated, empowering, and aspirational

Brand Values

• •Innovation
• •Quality and Craftsmanship
• •Female Empowerment
• •Emotional Connection
• •Versatility

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission of empowerment, confidence, and living a "grand life." Instead of just describing a garment, describe the feeling it evokes.
• •Use Empowering & Evocative Language: Consistently use sophisticated and aspirational words. Integrate terms like "sculpt," "contour," "empower," "daring," "elegance," and "strength" to reinforce the brand's identity.
• •Highlight the Innovation: Regularly mention the "patent-pending technology" and the unique "knitwear and shapewear" fusion. This is the primary differentiator and should be a recurring theme across all marketing channels.
• •Emphasize Italian Craftsmanship: The "Made in Italy" aspect is a crucial pillar of the brand's luxury positioning. Mentioning the "Italian atelier" or "best-in-class Italian manufacturers" adds credibility and justifies the premium price point.
• •Tell the Story: Weave the brand's origin story and the tribute to Elisa Dahan's mother into "About Us" pages, interviews, and occasional social media posts. This authentic narrative builds a deeper, more emotional connection with the audience than product features alone.

Social Perception

Dodiee is perceived as a high-end, innovative fashion label that has successfully carved out a niche in the luxury market. Its unique knitwear-shapewear hybrid concept is seen as genius and groundbreaking. The brand has quickly gained validation from the fashion elite, with a devoted following among celebrities, fashion editors, and influencers, suggesting it is credible, desirable, and on-trend. Its active social presence and presence on luxury retail sites further solidify its perception as a modern luxury brand delivering on its promise of fusing fashion with function in a sophisticated and empowering way.

Copy Examples

• •Sculpted for the grand life. Our patent-pending contouring knitwear meets timeless design in the Paloma Dress, crafted in Italy to embrace your form and empower your every move. This isn't just a new dress; it's a new way to feel. #DodieeLife #KnitwearRedefined #LuxuryShapewear
• •The Confidence of a Second Skin.
• •Elegance meets engineering. The Sarah Bodysuit is where sensuous design and our innovative C-02 sculpt-knit technology unite. Developed with our partners in Italy, its adaptive form-knit elongates your natural lines, offering support and definition while celebrating the beauty of your body. A foundational piece designed to build a life as daring as you are.
• •Where Strength and Softness Meet - Experience the revolutionary fusion of Italian knitwear and contouring shapewear. Welcome to a new type of luxury.
• •The Feeling You've Been Waiting For. Tired of knitwear that's unforgiving? So was our founder. That's why Dodiee created a new era of fashion: luxury knitwear that sculpts, supports, and inspires confidence. Made for women, by women. Discover the collection and enjoy complimentary shipping on your first order.