Brand Tone

trendy, confident, and aspirational

Brand Values

• •Style-consciousness
• •Accessibility
• •Customer Engagement
• •Local Identity

Best Practices

• •Stay Visually Cohesive: Maintain a consistent aesthetic in all photography and graphic design to reinforce the brand's modern and stylish identity.
• •Engage with Your Community: Actively respond to comments and messages on social media, and re-share user-generated content to build a loyal following.
• •Use a Consistent Voice: Whether on the website, social media, or in email marketing, the tone should always be trendy, confident, and aspirational.
• •Be Transparent: Address customer concerns about product quality and sourcing directly and honestly to build trust and credibility.
• •Highlight Your Local Roots: Emphasize the brand's Egyptian identity in your storytelling to connect with the local market and differentiate yourself from international competitors.

Social Perception

The public perception of Dodici is polarized; some praise its modern, stylish designs and local appeal, while others express disappointment with material quality and question originality.

Copy Examples

• •Your new everyday essential has arrived. ✨ The 'Isla' bag in beige is here to elevate your style. #Dodici #EgyptianBrand #NewArrival
• •The 'Azai' bag is the perfect blend of elegance and edge. With its clean lines and bold hardware, this is the statement piece your wardrobe has been waiting for.
• •Tired of the same old bags? Discover Dodici, the Egyptian brand that's redefining modern accessorizing. Shop our collection now and stand out from the crowd.
• •Which color of our 'Grace' bag is your favorite? 🖤 Silver or Blue 💙 Vote now! #DodiciBags
• •A special treat for our favorite people! Get 15% off your next Dodici bag with code: STYLE15. Don't wait, your new favorite accessory is just a click away.