Brand Tone

creative, playful, enthusiastic, and community-focused

Brand Values

• •Creativity & Innovation: Creating unique, "first-of-its-kind" products like the wooden donut dice box.
• •Quality Craftsmanship: Emphasis on handmade wooden products using various hardwoods and detailed finishing.
• •Passion for TTRPGs & Gaming Community: The brand was born from a love of gaming (specifically Critical Role) and actively engages with the community at conventions and online.
• •Joy & Fun: A core aim is to bring joy and smiles to customers through their whimsical and fun products.
• •Community Engagement: Actively participating in conventions, running Kickstarters, and interacting with fans shows a commitment to building and being part of the TTRPG community.

Best Practices

• •Embrace the Playful & Passionate Voice: Always inject enthusiasm, fun, and a genuine love for gaming into your copy. Use exclamation points where appropriate, share anecdotes, and don't be afraid of a little whimsy.
• •Know Your Audience (Fellow Geeks!): Use language and references that resonate with the TTRPG and broader geek culture. Inside jokes (when inclusive), gaming terminology, and acknowledging community trends can build rapport.
• •Highlight Craftsmanship & Uniqueness: While being playful, also emphasize the quality, handmade nature, and innovative design of the products. Words like "artisanal," "handcrafted," "premium hardwoods," and "unique design" reinforce value.
• •Foster Community & Interaction: Write copy that invites engagement. Ask questions, encourage sharing of gaming stories, and make customers feel like they are part of the Dodecadonuts family. Refer to shared experiences like conventions.
• •Be Authentically You: The brand's origin story is a key part of its charm. Let the founder's personality and passion shine through. Authenticity builds trust and a stronger connection with customers. If it sounds like something a friend excitedly telling you about a cool new thing they made would say, you're on the right track.

Social Perception

Dodecadonuts is perceived positively by its target audience of TTRPG players and hobbyists. Customers and community members often describe the products as "cool," "awesome," and "delicious-looking" (though not edible). The connection to popular culture like Critical Role (Jester's love for pastries) has resonated well and is a frequently mentioned positive aspect. The brand is seen as innovative, fun, and a passionate contributor to the gaming accessory market. Their presence at conventions is generally met with enthusiasm. The products are considered unique and high-quality, though some note the premium pricing.

Copy Examples

• •Product Launch (Instagram/Facebook): Roll for initiative... and for deliciousness! 🍩✨ Our new [Product Name] has arrived, crafted with love, hardwood, and a sprinkle of magic. Perfect for keeping your dice safe and your game nights sweet. Get yours before they're gobbled up! #Dodecadonuts #TTRPG #DiceBox #Handmade
• •Event Promotion (Twitter/Mastodon): PAX Unplugged, get ready for a sugar rush! 🎉 Swing by Booth [Number] to check out our Dodecadonuts dice boxes, coffee cup towers, and more. Let's talk dice, donuts, and all things nerdy! Can't wait to see your amazing faces! #PAXUnplugged #[ConventionHashtag] #DodecadonutsAreComing
• •Website Homepage Banner: Donuts for Your Dice. Joy for Your Table. ✨ Explore our handcrafted TTRPG accessories that are (almost) too sweet to handle. 100% real wood, 100% fun. #GamingGear #TabletopAccessories
• •Email Newsletter Subject: Psst... Fresh Batch of Dodecadonuts Inside! 🍩🎲 Body Snippet: Hey [Customer Name], just like your favorite bakery, we've got some fresh delights ready for you! Check out our latest restock, new arrivals, and maybe a little something extra sweet we cooked up just for our subscribers...
• •Product Description Fun Fact: Ever wonder how a Dodecadonut is born? It starts with a dash of gaming passion, a sprinkle of woodworking magic, and a whole lotta love for things that make you smile. Inspired by legends and crafted for your adventures! (Warning: Not actually edible, despite extreme temptation!)