Brand Tone

Professional, Trustworthy, and Compassionate, rooted in science and safety. The communication is serious and authoritative, using keywords like 'veterinary experience', 'safe and effective', and 'natural ingredients' to build trust.

Brand Values

• •Superior Pet Healthcare
• •Natural and Safe Ingredients
• •Commitment to Quality
• •Passion for Pets

Best Practices

• •Lead with Science, Reassure with Compassion: Always balance technical information (like mentioning HOCl) with compassionate language that shows you understand the pet owner's emotional investment. Frame science as a tool for better care.
• •Prioritize "Safe & Natural": This is a key differentiator. Every piece of copy should reinforce that the products are non-toxic, safe to lick, and free from harsh chemicals or synthetic fragrances.
• •Maintain a Professional, Not Playful, Tone: While the name "Doctor Bum's" is memorable, the brand's copy should remain professional and authoritative. Avoid puns or humor that might undermine the serious, scientific image the brand is building.
• •Use Keywords of Trust: Consistently use terms like "Veterinarian Approved," "Made in the USA," "Scientifically Formulated," and "All-Natural" to build credibility and improve search engine optimization.
• •Focus on the Solution: Pet owners are seeking solutions to problems. Structure copy around the problem (itching, odor, wounds) and present Doctor Bum's as the fast, effective, and safe answer. Use "before and after" scenarios to illustrate the benefits.

Social Perception

Emerging and credible, perceived as expert-driven due to veterinary experience, a problem-solver for common pet issues, and a niche innovator through its use of natural HOCl ingredients.

Copy Examples

• •Stop the scratching. Start the healing. Doctor Bum's All-Animal Anti-Itching Spray uses the natural power of HOCl to soothe hotspots and skin irritations fast. Because your pet's comfort is our priority.
• •From muddy paws to messy beds, eliminate odors at the source. Doctor Bum's Dirt and Odor Eliminator is a powerful, all-natural cleanser that's tough on grime but gentle enough for your most sensitive companions. Spray, wipe, and enjoy the freshness.
• •When it comes to your pet's health, you need solutions you can trust. Doctor Bum's was founded on 20+ years of veterinary expertise to bring safe, effective, and all-natural healthcare from our family to yours. Made with pride in the USA.
• •Our hero ingredient, Hypochlorous Acid (HOCl), is the same compound a pet's immune system naturally produces to fight infection. We've just harnessed its power in a simple, safe spray. Effective, natural, and revolutionary care.
• •Dogs, cats, horses, and even newborn kittens. Doctor Bum's versatile formulas are safe and effective for every animal in your home. Simplify your pet care routine with a brand you can count on.