Brand Tone

Authentic, Down-to-Earth, Patriotic, Resilient, Purpose-Driven, Compassionate, Humorous, Engaging, Encouraging, and Supportive

Brand Values

• •Community Rebuilding & Social Impact
• •Natural Ingredients & Quality Products
• •Veteran Support & Patriotism
• •Resilience & Strength
• •Authenticity & Transparency

Best Practices

• •Always circle back to the core story – veteran-owned, Made in USA, natural ingredients, and the profound mission of community upliftment and supporting those in recovery. This authenticity is your anchor.
• •Use words that evoke strength, perseverance, and overcoming challenges (e.g., "combat ready," "grit," "comeback," "strong," "endure"). This aligns with the "Spartan" identity.
• •Avoid overly corporate jargon or fluff. Communicate clearly and straightforwardly, reflecting a down-to-earth, no-nonsense approach. This builds trust.
• •Celebrate American-made and veteran foundations respectfully and genuinely. It's a core part of the brand's DNA, not just a marketing tactic.
• •When referencing the community mission, focus on the positive impact and the "comeback" stories. Let the actions and the people involved illustrate the compassion, rather than relying on overly sentimental language. Keep it hopeful and empowering.

Social Perception

Effective & High-Quality Products, Mission-Driven & Admirable, Trustworthy & Genuine, Associated with Toughness & an Active Lifestyle, Inspirational

Copy Examples

• •Headline: Built by Vets. Backed by Grit. Healing for Your Hustle. Body: From the front lines to your front door, Doc Spartan delivers all-natural care that works as hard as you do. Our Combat Ready Ointment isn't just skincare; it's a testament to American resilience, handcrafted in Portsmouth, Ohio, by a team on their comeback. Heal faster, live stronger.
• •Social Media Post: Image: A close-up of hands using Doc Spartan soap, slightly calloused but clean. Caption: Your hands tell your story – every callus, every scar. Give them the natural clean and care they deserve. Our small-batch soaps are made with ingredients you can trust, by folks who know what hard work means. #DocSpartan #MadeInUSA #NaturalGrooming #WorkHardHealWell #PortsmouthProud
• •Product Description (ArmPit Armor Deodorant): Conquer the Day, Naturally. Tired of deodorants that quit before you do? ArmPit Armor is your all-natural defense against odor. Made with straightforward, effective ingredients because life’s complicated enough. Stay fresh, stay focused, stay Spartan strong. No BS, just results.
• •"About Us" Snippet: We didn't just start a skincare company; we started a mission. Right here in Portsmouth, Ohio, Doc Spartan is more than just all-natural, American-made grooming essentials. We're a comeback story in action, offering a fresh start to those in addiction recovery. Every purchase you make helps rebuild lives and our community. That’s the Spartan way.
• •Email Subject Line: Got Wounds? We Got You. (The Natural Way) Body: Life throws punches. For the cuts, scrapes, and "how'd I even get that?" moments, there's Doc Spartan. Our Combat Ready Ointment is packed with natural goodness to get you back in the fight, faster. Because we believe in healing, in strength, and in the power of a fresh start.